Restoring the Human Side of Business

IESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham University Schools of Business) and Shann Turnbull (International Institute for Self-Governance) propose the adoption of network governance, which they say would prevent power abuse and allow for greater cooperation among all stakeholders.IESE's Miguel Cantillo and Nicholas Corbishley discuss what companies, like Facebook, can hope to gain from going public. IESE's Marta Elvira, Carlos Rodríguez Lluesma and Núria Mas identify best practices and business opportunities in the management of care services to cope with the aging populations of industrialized countries.Antonio Urcelay, president of Toys R Us Europe, discusses the challenges of his sector, including outsourcing to China, the rise of emerging markets, e-commerce, and the role and responsibility of management. The case study on Kola Real considers the Latin American cola makers chances of becoming a top multinational in a soft-drink market dominated by Coca-Cola. And David McNeill, of Transport for London, talks about the logistics of moving millions of visitors during the London 2012 Summer Games.