IESE Insight

A Survival Guide for Strategic Communication in the Digital Age

Communications strategy is an indispensable part of corporate strategy in today's world. In their 2018 book, Ignacio Bel Mallén and José Ramón Pin Arboledas explain the whys, wherefores and hows of corporate communication for the information age.

Given the growing importance of corporate communication, communications directors should be at the center of org charts.
June 1, 2018