IESE Insight

For the best experience, let data be your guide

To avoid overcrowding, Amsterdam’s Van Gogh Museum used data-driven experience design to improve visitor flows and direct attention to other, lesser viewed artworks. Imagine being able to do the same in your own business setting.Illustration: Fer Sempere
January 1, 2023
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Victor Martinez de Albeniz

Professor in IESE’s Department of Operations, Information and Technology.

Ali Aouad

Assistant Professor of Management Science and Operations at London Business School.

Abhishek Deshmane

PhD student in Operations Management at IESE Business School.