IESE Insight

For the best experience, let data be your guide

Tips to use data analytics to boost user engagement, based on experiments carried out in the Van Gogh Museum.

To avoid overcrowding, Amsterdam’s Van Gogh Museum used data-driven experience design to improve visitor flows and direct attention to other, lesser viewed artworks. Imagine being able to do the same in your own business setting.Illustration: Fer Sempere
January 1, 2023