Martínez de Albéniz

Professor of Operations, Information and Technology

• Ph.D. in Operations Research, Massachusetts Institute of Technology
• Degree in Engineering, École Polytechnique, France

Víctor Martínez de Albéniz is a professor in IESE’s Department of Operations, Information and Technology.

He joined IESE in 2004 after earning a Ph.D. at the Operations Research Center of the Massachusetts Institute of Technology (MIT) and an engineering degree at École Polytechnique in France.

His research focuses on supply chain management, where procurement, production and distribution decisions can help companies compete more successfully in the global arena. He started his career working on procurement and supply issues, where a balanced sourcing portfolio can provide low cost, flexibility and innovation opportunities. He has spent the last decade working on retail topics, where he has developed models for fashion trends (apparel, music, etc.) and optimized operations in volatile markets. He runs a yearly Fashion Operations conference that gathers leading academics and practitioners to discuss future trends in retailing.

His work has been published in journals such as Management Science, Operations Research, Manufacturing and Services Operations Management, or Production and Operations Management. He has received support by the European Research Council (ERC), the Spanish Ministry of Economics and Competitiveness, and La Caixa foundation. In 2015 he was awarded the Sabadell Herrero prize for Economic Research and in 2018 the MSOM Young Scholar Prize. He is also a Department Editor of Management Science, and has been a member of the editorial boards of Manufacturing and Services Operations Management, and Production and Operations Management.

In addition, Prof. Martínez de Albéniz teaches IESE courses on operations management, operations strategy, advanced methods for operations and new product development, both at the executive and MBA levels. He has also taught at other schools such as MIT, MDE (Côte d’Ivoire) or the Indian School of Business.

Areas of interest

* Retail
* Supply chain management
* Procurement
* Innovation and product development


Journal Articles (refereed)

MARTÍNEZ DE ALBÉNIZ, V., PINTO, C., AMORIM, P. (2022). Driving supply to marketplaces. Optimal platform pricing when suppliers share inventory. Manufacturing & Service Operations Management, 24 (4), 1887-2386. doi:10.1287/msom.2022.1105.
MARTÍNEZ DE ALBÉNIZ, V., KUNNUMKAL, S. (2022). A Model for integrated inventory and assortment planning. Management Science, 68 (7), 5049-5067. doi:10.1287/mnsc.2021.4149.
MARTÍNEZ DE ALBÉNIZ, V., BELKAID, A. (2021). Here comes the sun. fashion goods retailing under weather fluctuations. European Journal of Operational Research, 294 (3), 820-830. doi:
HÜBNER, A., AMORIM, P., FRANSOO, J., HONHON, D., KUHN, H., MARTÍNEZ DE ALBÉNIZ, V., ROBB, D. (2021). Digitalization and omnichannel retailing: Innovative OR approaches for retail operations. European Journal of Operational Research, 294 (3), 817-819. doi:10.1016/j.ejor.2021.04.049.
NASINI, S., MARTÍNEZ DE ALBÉNIZ, V. (2021). Pairwise influences in dynamic choice. network-based model and application. Journal of Applied Statistics, 48 (7), 1269-1302. doi:10.1080/02664763.2020.1761948.
MARTÍNEZ DE ALBÉNIZ, V., PLANAS, A., NASINI, S. (2020). Using clickstream data to improve flash sales effectiveness. Production and Operations Management, 29 (11), 2508-2531. doi:10.1111/poms.13238.
BOADA, P., MARTÍNEZ DE ALBÉNIZ, V. (2020). Estimating and optimizing the impact of inventory on consumer choices in a fashion retail setting. Manufacturing & Service Operations Management, 22 (3), 429-643. doi:10.1287/msom.2018.0764.
WAGNER, L., MARTÍNEZ DE ALBÉNIZ, V. (2020). Pricing and assortment strategies with product exchanges. Operations Research, 68 (2), 453 - 466. doi:
CARO, F., KOK, G., MARTÍNEZ DE ALBÉNIZ, V. (2020). The Future of retail operations. Manufacturing & Service Operations Management, 22 (1), 47 - 58. doi:
MARTÍNEZ DE ALBÉNIZ, V., VALDIVIA, A. (2019). Measuring and exploiting the impact of exhibition scheduling on museum attendance. Manufacturing & Service Operations Management, 21 (4), 761 - 779. doi:

Working Papers

MARTÍNEZ DE ALBÉNIZ, V., APARICIO, D., BALSACH, J. (2022). The Effects of COVID-19 on the Retail Economy: Store Restrictions, Consumer Panic, and Travel Shocks.

Articles in other publications

CARO, F., MARTÍNEZ DE ALBÉNIZ, V. (2014). How Fast Fashion Works: Can It Work for You, Too?. Operational Innovation. IESE Insight (21), pp. 58 - 65.
CARO, F., MARTÍNEZ DE ALBÉNIZ, V. (2014). Moda rápida: un modelo que rompe moldes. Revolucione sus operaciones. IESE Insight (21), pp. 58 - 65.
MARTÍNEZ DE ALBÉNIZ, V. (2011). Entre el precio y la flexibilidad. ¿Cómo construir una cartera de proveedores competitiva? Revista de Antiguos Alumnos (121), pp. 26 - 28.
MARTÍNEZ DE ALBÉNIZ, V. (2011). Supply portfolios can minimize risk. Managing procurement. Alumni Magazine (121), pp. 18 - 20.

Book Chapters

LAGO, A., MARTÍNEZ DE ALBÉNIZ, V., MOSCOSO, P., VALL, A. (2016). The Role of Quick Response in Accelerating Sales of Fashion Goods. In Tsan-Ming Choi (Ed.), Analytical Modeling Research in Fashion Business (pp. 51 - 78). Berlin: Springer.
CARO, F., MARTÍNEZ DE ALBÉNIZ, V. (2015). Fast Fashion: Business Model Overview and Research Opportunities. In Narendra Agrawal, Stephen A. Smith (Eds.), Retail Supply Chain Management: Quantitative Models and Empirical Studies (pp. 237 - 264). Berlin: Springer.
MARTÍNEZ DE ALBÉNIZ, V. (2011). Using Supplier Portfolios to Manage Demand Risk. In P. Kouvelis, O. Boyabatli, L. Dong, and R. Li (Eds.), Handbook of Integrated Risk Management in Global Supply Chains (pp. 425 - 446). Chichester: John Wiley & Sons.
CARO, F., MARTÍNEZ DE ALBÉNIZ, V. (2009). The effect of assortment rotation on consumer choice, and its impact on competition. In Serguei Netessine, Christopher S. Tang (Eds.), Consumer-driven demand and operations management models (pp. 63 - 79). Berlin: Springer.


MARTÍNEZ DE ALBÉNIZ, V., ECHAVE MARTÍNEZ, C. (2020). 'Big data' al servei de la inclusió social.
MARTÍNEZ DE ALBÉNIZ, V., ECHAVE MARTÍNEZ, C. (2020). Big Data at the service of social inclusion.


MARTÍNEZ DE ALBÉNIZ, V., AMORIM, P. (2021). Symington Family Estates. IESE, P-1195-E.
SERRANO, A., MARTÍNEZ DE ALBÉNIZ, V. (2021). Pompeii Brand. IESE, P-1194-E.
MARTÍNEZ DE ALBÉNIZ, V. (2019). Omnichannel Strategy at Camper. IESE, P-1174-E.
MARTÍNEZ DE ALBÉNIZ, V. (2017). Bicing: Bike-Sharing in Barcelona. IESE, P-1164-E.
TEWORTE, V., MARTÍNEZ DE ALBÉNIZ, V. (2015). Aeropuerto Berlin Brandenburg International. IESE, P-1142.

Technical Notes

MARTÍNEZ DE ALBÉNIZ, V. (2011). Linear Programming Basics. IESE, PN-477-E.
MARTÍNEZ DE ALBÉNIZ, V. (2011). Fundamentos de programación lineal. IESE, PN-477.
LAGO, A., MARTÍNEZ DE ALBÉNIZ, V. (2009). Queue Management. Methodology for Basic Queue Analysis. IESE, PN-441-E.
LAGO, A., MARTÍNEZ DE ALBÉNIZ, V. (2006). Gestión de colas. Metodología básica para el análisis de colas. IESE, PN-441.