Jonathan Lakin : “Companies that design for difference win every time”

How AI can help you know what your customers are trying to do

Jonathan Lakin, Founder and CEO of Intent HQ, sponsors IESE’s Chair on Changing Consumer Behavior, currently held by marketing professor José Luis Nueno.

PHOTO: Marcus Perkins

September 8, 2020

We establish an ecosystem to co-generate value for end customers, because collaboration and partnership now hold the key

Organizations can start to talk to their customers more like a friend rather than as average revenue per user

Privacy is ultimately about building trust at every step of data flow. We think it’s crucial to go beyond mere compliance

Talent alone isn’t sufficient. You need to marry technical expertise with data curiosity and commercial savvy. We look for people who can ‘smell’ the data