Driving Mission-Based Management

30/09/2008

Companies suffering from communication problems or lack of interaction in their departments could be suffering from a management system that doesn't work and may have more success by implementing a mission-based management system, according to IESE Prof. Pablo Cardona.

Prof. Cardona recently answered questions about the book Management by Missions, which he co-authored with consultant Carlos Rey.

Management by Missions is a management system designed to create integrated organizations around the company's mission. The first step a company must take is to properly define its "mission."

"For example, 'our mission is to be number one in the market' is not a mission, but a vision - the mission would be why do you want to be number one in this market," says Cardona.

Once the mission is defined, the company must deploy it throughout the organization by creating shared missions - smaller missions in different departments that contribute to the bigger mission. This is followed by the development and evaluation of objectives.

In order to implement this new management system, a new kind of "pilot" is needed. Cardona likens this pilot to a Formula One driver and compares the traditional management systems of the last 30 years as "common drivers." The pilot, or leader, needs to be a transcendental leader whose leadership can be seen throughout the entire organization.

In this video, Cardona describes how to implement a mission-based management system and the steps involved in training managers for these new integrated high performance teams, using Sony Spain as a solid example of applying this management model.