To mark the start of the Chinese New Year - Year of the Golden Rabbit - numerous activities are taking place on IESE's campus this week. IESE has longstanding links with the country, particularly through its ties with CEIBS and firms with activities in China.
Activities kicked off with a country presentation organized by the Asian Business Club. Aimed at identifying opportunities in China, Hong Kong and Taiwan, the event featured talks by current MBA students with expertise in the region. On Feb. 3, students organized a special celebration on the South Campus, which included calligraphy demonstrations and the distribution of traditional red envelopes, which invite prosperity and good fortune.
IESE's involvement with management development in China stems from activities led by faculty members in the region, as well as the school's longstanding relationship with the China European International Business School (CEIBS). An example is the Global CEO Program for China, designed for CEOs of Chinese enterprises, which IESE leads jointly with Harvard Business School and CEIBS.
"IESE Professors Lorenzo Dionis and Barto Roig visited China for the first time in 1979 and continued to study this country and publishing their (accurate) forecasts in different media," said Prof. Pedro Nueno. "In 1981, they organized the first program of IESE in China. It was offered as part of the IESE Alumni activities."
In 1984, Prof. Nueno launched an MBA Program in Beijing as a joint project of IESE and four other European business schools, including INSEAD and London Business School. This program was transformed in 1994 into the China Europe International Business School (CEIBS) that today has campuses in Shanghai, Beijing, Shenzhen and a branch in Accra (Ghana). Prof. Alfredo Pastor was Dean of CEIBS between 2002 and 2004, and Prof. Jaume Ribera received the Port of Barcelona Chair at CEIBS. Both Professors Pastor and Ribera teach often at CEIBS and Prof. Nueno is the President of the School.
In 2009, the Chinese government presented Prof. Nueno with the "Friendship Award," the highest honor it bestows on foreigners.