Prof. Sandra Sieber: Facebook, the Unlimited Social Network


Facebook, a social networking service or much more? From its humble beginnings in Mark Zuckerberg's dorm room at Harvard, Facebook has grown to over 500 million active users. What is to come? Will it conquer professional networks? How is it being monetized? Will it become the de facto operating system and outstrip Google, Apple and Microsoft to become the dominant player? IESE professor Sandra Sieber shares her perspective.