Big Data: What's in It for Me?

Interview with Prof. Evgeny Káganer

15/02/2013

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The conversation about big data revolves around business benefits. But as IESE's Evgeny Káganer says, we should start thinking about what's in it for us: how emails, tweets, texts and apps can improve our work habits, productivity patterns and well-being. We, as individuals, should start steering the conversation, telling businesses how we want products, services and business models to be, instead of the other way around.

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