1st E-Commerce Meeting

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1st e-Commerce Meeting - IESE Business School

Program

Wednesday, May 14, 2014

08:00 - 08:30Welcome and Registration
08:30 - 09:00LATEST FINDINGS ON E-COMMERCE: WEB WINNERS AND BEYOND
• Prof. Mario Capizzani, Academic Director of the Meeting, IESE Business School 
• Prof. Pablo Foncillas, Academic Director of the Meeting, IESE Business School
• Joan Jordi Vallverdú, General Manager, OmnicomMediaGroup
09:00 - 09:45THE FUTURE OF E-PAYMENTS AND E-CURRENCY
• Pilar Aurrecoechea, Global Director Financial Services, Telefónica
• Brock Pierce, Co-Founder & Chairman, GoCoin and Syndicate Manager, BitCoin 

Moderator: Prof. Josep Valor, IESE Business School
09:45 - 10:45THE SHARE ECONOMY
• Ramón Blanco, CEO & Founder, Etece.com
• Pierre-Dimitri Gore-Coty, Regional GM for North & West Europe, Uber
• Jeroen Merchiers, General Manager, Airbnb Spain & Portugal

Moderator: Prof. Mario Capizzani, IESE Business School
10:45 - 11:15Coffee Break and visit to the Hi-Tech Showroom Corner
11:15 - 11:45RAKUTEN: A FUTURE OF E-COMMERCE
• Pierre Kosciusko-Morizet, Executive Director, Rakuten

Moderator: Prof. Pablo Foncillas, IESE Business School
11:45 - 12:30ADVERTISING IN THE ONLINE WORLD: TWO CASES OF EFFECTIVENESS
• Borja Lozano, Marketing Manager Spain, Portugal, Netherland, Denmark & Belgium, easyjet
• Marta Panera, International PR Director & Business Development Spain, Showroomprive.com

Moderators: Chechu Lasheras, General Digital Manager, OMD and Javier Recuenco, Head, Resolution
12:30 - 13:00E-COM CASE STUDY - GOING GLOBAL
• Lucas Carné, Cofounder, Privalia

Moderator: Prof. Pablo Foncillas, IESE Business School
13:00 - 13:30 CULTURAL CHALLENGES AROUND E-COMMERCE
Steve Cadigan, Founder, Cadigan Talent Ventures and Former CPO, LinkedIn

Moderator: Jesús Marrodán, Managing Director, Russell Reynolds Associates
13:30 - 14:45Lunch
15:00 - 15:45OMNICHANNEL IN THE FASHION INDUSTRY
• Roger Graell, e-Shop Manager, Mango
• Florian Jansen, Managing Director and Co-founder, Lamoda.ru

Moderator: Prof. Mario Capizzani, IESE Business School
15:45 - 16:30KEY ENABLING SERVICES FOR E-COMMERCE SUCCESS
• Yves Delmas, President, Seur
• Giulio Limongelli, Co-founder and International VP South of Europe, Groupon

Moderator: Matthias Lüfkens, Digital Practice Leader EMEA, Burson-Marsteller
16:30 - 17:00  Coffee Break and visit to the Hi-tech Showroom Corner
17:00 - 18:00E-COMMERCE TRENDING FORMATS: TV COMMERCE AND BRANDED COMMERCE - A SHORT TERM TREND OR A SUSTAINABLE E-COM EVOLUTION?
• Noelia Fernández Arroyo, VP of Media and Editorial, Yahoo Canada, EMEA and Latin America
• Francisco Hortigüela, Communications and Corporate Affairs Director, Samsung Electronics 
• Marco Seniga, CEO, Publiespaña

Moderator: Prof. Pablo Foncillas, IESE Business School
18:00 - 19:00MOBILE COMMERCE
• Andrés Bou, CEO and Co-Founder, Social Point 
• Dr. Andreas Schräder, Group Senior Director of International, Mobile and New Ventures, eDreams ODIGEO

Moderator: Prof. Evgeny Káganer, IESE Business School 
19:00 - 19:30 GOOGLE: SHAPING THE FUTURE OF E-COMMERCE 
 Guillaume Bacuvier, Managing Director, Customer Solutions & Innovation SEEMEA, Google 

Moderator: Prof. Pablo Foncillas, IESE Business School 
19:30CLOSING REMARKS 
 Networking COCKTAIL and last visit to the Hi-Tech Showroom Corner

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

May 14, 2014

IESE Barcelona
Arnús i de Garí, 3-7
08034 Barcelona

How to Get to IESE Barcelona