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    1st E-Commerce Meeting

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    1st e-Commerce Meeting - IESE Business School

    Program

    Wednesday, May 14, 2014

    08:00 - 08:30Welcome and Registration
    08:30 - 09:00LATEST FINDINGS ON E-COMMERCE: WEB WINNERS AND BEYOND
    • Prof. Mario Capizzani, Academic Director of the Meeting, IESE Business School 
    • Prof. Pablo Foncillas, Academic Director of the Meeting, IESE Business School
    • Joan Jordi Vallverdú, General Manager, OmnicomMediaGroup
    09:00 - 09:45THE FUTURE OF E-PAYMENTS AND E-CURRENCY
    • Pilar Aurrecoechea, Global Director Financial Services, Telefónica
    • Brock Pierce, Co-Founder & Chairman, GoCoin and Syndicate Manager, BitCoin 

    Moderator: Prof. Josep Valor, IESE Business School
    09:45 - 10:45THE SHARE ECONOMY
    • Ramón Blanco, CEO & Founder, Etece.com
    • Pierre-Dimitri Gore-Coty, Regional GM for North & West Europe, Uber
    • Jeroen Merchiers, General Manager, Airbnb Spain & Portugal

    Moderator: Prof. Mario Capizzani, IESE Business School
    10:45 - 11:15Coffee Break and visit to the Hi-Tech Showroom Corner
    11:15 - 11:45RAKUTEN: A FUTURE OF E-COMMERCE
    • Pierre Kosciusko-Morizet, Executive Director, Rakuten

    Moderator: Prof. Pablo Foncillas, IESE Business School
    11:45 - 12:30ADVERTISING IN THE ONLINE WORLD: TWO CASES OF EFFECTIVENESS
    • Borja Lozano, Marketing Manager Spain, Portugal, Netherland, Denmark & Belgium, easyjet
    • Marta Panera, International PR Director & Business Development Spain, Showroomprive.com

    Moderators: Chechu Lasheras, General Digital Manager, OMD and Javier Recuenco, Head, Resolution
    12:30 - 13:00E-COM CASE STUDY - GOING GLOBAL
    • Lucas Carné, Cofounder, Privalia

    Moderator: Prof. Pablo Foncillas, IESE Business School
    13:00 - 13:30 CULTURAL CHALLENGES AROUND E-COMMERCE
    Steve Cadigan, Founder, Cadigan Talent Ventures and Former CPO, LinkedIn

    Moderator: Jesús Marrodán, Managing Director, Russell Reynolds Associates
    13:30 - 14:45Lunch
    15:00 - 15:45OMNICHANNEL IN THE FASHION INDUSTRY
    • Roger Graell, e-Shop Manager, Mango
    • Florian Jansen, Managing Director and Co-founder, Lamoda.ru

    Moderator: Prof. Mario Capizzani, IESE Business School
    15:45 - 16:30KEY ENABLING SERVICES FOR E-COMMERCE SUCCESS
    • Yves Delmas, President, Seur
    • Giulio Limongelli, Co-founder and International VP South of Europe, Groupon

    Moderator: Matthias Lüfkens, Digital Practice Leader EMEA, Burson-Marsteller
    16:30 - 17:00  Coffee Break and visit to the Hi-tech Showroom Corner
    17:00 - 18:00E-COMMERCE TRENDING FORMATS: TV COMMERCE AND BRANDED COMMERCE - A SHORT TERM TREND OR A SUSTAINABLE E-COM EVOLUTION?
    • Noelia Fernández Arroyo, VP of Media and Editorial, Yahoo Canada, EMEA and Latin America
    • Francisco Hortigüela, Communications and Corporate Affairs Director, Samsung Electronics 
    • Marco Seniga, CEO, Publiespaña

    Moderator: Prof. Pablo Foncillas, IESE Business School
    18:00 - 19:00MOBILE COMMERCE
    • Andrés Bou, CEO and Co-Founder, Social Point 
    • Dr. Andreas Schräder, Group Senior Director of International, Mobile and New Ventures, eDreams ODIGEO

    Moderator: Prof. Evgeny Káganer, IESE Business School 
    19:00 - 19:30 GOOGLE: SHAPING THE FUTURE OF E-COMMERCE 
     Guillaume Bacuvier, Managing Director, Customer Solutions & Innovation SEEMEA, Google 

    Moderator: Prof. Pablo Foncillas, IESE Business School 
    19:30CLOSING REMARKS 
     Networking COCKTAIL and last visit to the Hi-Tech Showroom Corner

    Contact 

    IESE Industry Meetings
    Lourdes Bosch

    Date and Venue

    May 14, 2014

    IESE Barcelona
    Arnús i de Garí, 3-7
    08034 Barcelona

    How to Get to IESE Barcelona