All the Knowledge That's Fit to Print

IESE Javier Zamora on filtering in vs. filtering out data


All the Knowledge That’s Fit To Print

The New York Times slogan of “all the news that’s fit to print” reflects the need for an editorial filter, says Prof. Javier Zamora. The Encyclopedia Britannica, published in book form since 1768, announced in March 2012 that it will stop publishing book sets in favor of digital, presumably because it cannot compete with the resources of Wikipedia, which has 50 times more entries. “On the Internet, all news is fit to print,” says Zamora.

In March 2012, after 244 years in publication, the Encyclopedia Britannica decided to stop publishing its printed edition and focus solely on its online version. The rise of Wikipedia and the transformation of information into a commodity, sparked the demise of the printed version of Encyclopedia Britannica, which consisted of 32 volumes weighing a total of 129 pounds, says Javier Zamora of IESE's Department of Information Systems.

In the past, he says, the goal of prominent information sources was to "filter in" information, as reflected in the New York Times' motto, "All the news that's fit to print." Today, in the digital era, the key challenge is how to "filter out" information in a context of Big Data.

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