Big Data: What's in It for Me?
Interview with Prof. Evgeny Káganer
The conversation about big data revolves around business benefits. But as IESE's Evgeny Káganer says, we should start thinking about what's in it for us: how emails, tweets, texts and apps can improve our work habits, productivity patterns and well-being. We, as individuals, should start steering the conversation, telling businesses how we want products, services and business models to be, instead of the other way around.