The Many Olympic Values
Global Alumni Reunion 2012 Videos
04/01/2013 Sao Paulo
The Olympic Games can enhance a country's self-esteem, improve its image in the eyes of the world and contribute to a sense of unity among its people. The Games, for example, gave China a lot more self-confidence about its place in the world. When it comes to sponsorship, the International Olympic Committee insists that sponsors not only give money but also share the Olympic values and ethical principles.