European Technology & Operations Management (TOM) Day

September 9, 2022 – Barcelona

European Technology & Operations Management (TOM) Day

The European Technology & Operations Management (TOM) Day brings together, on a yearly basis, academics from European business schools that work on related topics. The purpose of the conference is to present and discuss latest trends and research in the field, and to develop and strengthen relationships among research groups in Europe. The conference has a single track of 30-min presentations, distributed among doctoral students, junior faculty, and senior faculty. Founding members of the TOM Day, as well as the virtual TOM Seminar Series, are the Judge Business School, HEC Paris, IESE Business School, INSEAD, the London Business School, and the UCL School of Management.

We welcome you to the third installment of the European TOM day at IESE Business School!

Attendance to this conference is by invitation only.



September 9, 2022

8:30 – 9:00 – Registration and Welcome Coffee (Q-300)

9:00 – 9:15 – Opening (Q-402)

9:15 – 10:45 – Session I (Q-402)

  • Lidia Betcheva (Judge) Pharmaceutical-CRO Relationships: Are Strategic Partnerships the Way Forward?
  • Abhishek Deshmane (IESE) Designing Layouts for Sequential Experiences: Application to Cultural Institutions
  • Ece Gulserliler (INSEAD) Business Model Choice under Right to Repair: Economic and Environmental Consequences

10:45 – 11:00 – Coffee Break (Q-300)

11:00 – 12:30 – Session II (Q-402)

  • Julien Grand-Clement (HEC) Interpretable Machine Learning: Application To Triage And Reassessment Guidelines For Ventilator Rationing
  • Nitish Jain (LBS) Predictably Irrational: Taking Advantage of Systematic Decision Biases to Improve Demand Forecasting
  • Zhenyu Zhang (UCL) Attribute-based Pricing: A Novel Formulation and Convergent Algorithms

12:30 – 14:00 – Lunch IESE’S North Campus Restaurant

14:00 – 15:30 – Session III (Q-402)

  • Victor Araman (AUB) Diffusion Approximations for a Class of Sequential Experimentation Problems
  • Jan Fransoo (Tilburg) Cash-Constrained Retailers: Understanding Shopkeeper Behavior at the Bottom of the Pyramid
  • Fikri Karaesmen (Koç) On a Data Driven Inventory Planning Problem with Random Yield

15:30 – 15:45 – Coffee Break

15:45 – 16:45 – Session IV (Q-402)

  • Philipp Cornelius (RSM) Does Editorial Discretion Improve on Reviewer Recommendations in Journal Peer Review?
  • Fabian Sting (Cologne) The Effect of Virtual Quality Circles Within and Across Teams of Knowledge Workers

16:45 – 17:00 – Closing Remarks (Q-402)

20:30 – 22:30 Dinner, Balthazar Restaurant (Carrer Rosselló, 189) 


Dates and Venue

Dates and Venue

Barcelona, September 9, 2022

IESE Barcelona
North Campus – Classroom Q-402
C/Arnús i Garí, 3-7
08034 Barcelona
Tel.:+34 93 253 4200


Mihalis Markakis
Ana Vilanova

How to get there