Albert
Valentí

Assistant Professor of Marketing

• PhD in Management, Boston University
• Master in Business Administration, IESE, University of Navarra
• Ms in Industrial Engineering, Universitat Politècnica de Catalunya

Albert Valenti is Assistant Professor in the Marketing Department at IESE Business School. He has taught Marketing Research at Boston University, Marketing Management at IESE Business School, and has published several cases for class discussion.

Albert's research has received prestigious awards for its impact in business practice. He is the recipient of the 2018 ISMS-MSI Gary Lilien Practice Prize Award for an outstanding implementation of marketing science concepts and methods. Albert was also the winner of the 2017 AMA-EBSCO Answers in Action Grant initiative for a project that represents a deep collaboration between academia and industry.

Prof. Valenti has professional and academic experience in four continents. He has advised service and industrial multinationals in several sectors. He has also cofounded and participated in the development of a tech startup.

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Areas of interest.

* Marketing Analytics
* Multichannel Marketing
* Digital Marketing
* Marketing Resource Allocation

Publications

Journal Articles (refereed)

VALENTÍ, A., SRINIVASAN, S., YILDIRIM, G., PAUWELS, K. (2023). Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing. Journal of the Academy of Marketing Science. doi:10.1007/s11747-023-00962-2. (Online first) VALENTÍ, A., YILDIRIM, G., VANHUELE, M., SRINIVASAN, S., PAUWELS, K. (2023). Advertising’s sequence of effects on consumer mindset and sales. A Comparison across brands and product categories. International Journal of Research in Marketing, 40 (2), 435-454. doi:10.1016/j.ijresmar.2022.12.002. STREMERSCH, S., GONZÁLEZ, J., VALENTÍ, A., VILLANUEVA, J. (2023). The value of context-specific studies for marketing. Journal of the Academy of Marketing Science, 51 (1), 50-65. doi:10.1007/s11747-022-00872-9.

VALENTÍ, A. (2022). Shopping distancing. The Impact of travel cost on shopping destination choices. 44th Annual ISMS Marketing Science Conference. INFORMS Society for Marketing Science.

Cases

OLIVER, X., VALENTÍ, A., ISAAC SASTRE BOQUET (2023). Keeping an eye on the brand: Etnia Barcelona's retail strategy. IESE, M-1407-E. VALENTÍ VIDAL, A., GONZÁLEZ, J., REUTSKAJA, E., MENDOZA, E. (2022). The Captor Opportunity (A). IESE, M-1397-E. VALENTÍ VIDAL, A., GONZÁLEZ, J., REUTSKAJA, E., MENDOZA, E. (2022). The Captor Opportunity (B). IESE, M-1398-E. VALENTÍ VIDAL, A., GONZÁLEZ, J., REUTSKAJA, E., MENDOZA, E. (2022). The Captor Opportunity (C). IESE, M-1399-E. ROCHA E OLIVEIRA, P., CAPIZZANI, M., VALENTÍ VIDAL, A., REUTSKAJA, E. (2022). AéroTec Systèmes and the Space Tourism Race. IESE, M-1395-E.

Technical Notes

GALLO, Í., VALENTÍ VIDAL, A., SEGARRA, J. (2020). Web Analytics: Demystifying Performance Marketing. IESE, MN-406-E.