Assistant Professor of Marketing
• PhD in Management, Boston University
• Master in Business Administration, IESE, University of Navarra
• Ms in Industrial Engineering, Universitat Politècnica de Catalunya
Albert Valenti is Assistant Professor in the Marketing Department at IESE Business School. He has taught Marketing Research at Boston University, Marketing Management at IESE Business School, and has published several cases for class discussion.
Albert's research has received prestigious awards for its impact in business practice. He is the recipient of the 2018 ISMS-MSI Gary Lilien Practice Prize Award for an outstanding implementation of marketing science concepts and methods. Albert was also the winner of the 2017 AMA-EBSCO Answers in Action Grant initiative for a project that represents a deep collaboration between academia and industry.
Prof. Valenti has professional and academic experience in four continents. He has advised service and industrial multinationals in several sectors. He has also cofounded and participated in the development of a tech startup.
Areas of interest.
* Marketing Analytics
* Multichannel Marketing
* Digital Marketing
* Marketing Resource Allocation