Carlos
García Pont

Professor of Marketing and Analysis of Business Problems

Doctor of Philosophy (Management), Massachusetts Institute of Technology
Master in Business Administration, IESE, University of Navarra
Degree in Industrial Engineering, Universitat Politècnica de Catalunya

Carlos García Pont is professor in the Marketing Department and director of the MBA Program. His work places special emphasis on the importance of alliances in understanding competitive strategy, the organizational needs of market-oriented organizations in industrial markets and subsidiary strategy in global corporations.

He has also done work in the areas of strategic management and marketing strategy. Prof. García Pont has had extensive experience with both local and multinational organizations in his consulting activities.

Areas of interest

* Strategic management: business development and strategic assets
* Building dynamic organizations
* Strategic alliances
* International management

Publications