Daniel
Mirny

Daniel Mirny is an Assistant Professor of Marketing at IESE Business School. He holds a B.S. in Brain and Cognitive Sciences from the MIT and a Ph.D. in Management from the UCLA Anderson School of Management.

Daniel’s research examines how consumers perceive and process information in an increasingly noisy, information-rich world. His work explores (i) how people judge the objectivity of information, (ii) how they encode and retrieve memories about the content they encounter, and (iii) when they default to black-and-white thinking rather than appreciating nuance. He is interested in both the cognitive mechanisms that drive these processes and in their implications for marketing, political polarization, and the spread of misinformation.

Daniel also cares deeply about improving mental health on college campuses, with an interest in digital innovation and standardized metrics of impact. For more than a decade, he has advised a range of tech x mental-health organizations. The work of his nonprofit, Lean On Me, has expanded to over a dozen campuses across the United States and has been featured in The Washington Post, NPR, NBC News, CBS News, The Boston Globe, etc.