Assistant Professor of Marketing
• Ph.D. in Marketing, University of California, Los Angeles
• B.S., Brain and Cognitive Science, Massachusetts Institute of Technology
Daniel Mirny is an Assistant Professor of Marketing at IESE Business School. Daniel has a B.S. in Brain and Cognitive Sciences from MIT and a Ph.D. in Management from the UCLA Anderson School of Management.
His research broadly considers how consumers perceive and process information in a noisy, information-rich world. This includes (i) how consumers perceive the objectivity of information, (ii) why consumers fail to remember the sources of information, and (iii) when consumers see the world in black and white rather than in shades of gray. Daniel is interested in both the cognitive mechanisms underpinning these processes, as well as in their applications to marketing, interpersonal conflict, political polarization, and the spread of misinformation.
Daniel also cares deeply about mental health on college campuses, with an interest in digital innovations and standardized metrics of impact. He has spent nearly a decade consulting various tech and mental health platforms. The work of his nonprofit, Lean On Me, has been covered by The Washington Post, NPR, NBC News, CBS News, The Boston Globe, etc.
Areas of interest.
• Consumer Behavior