Associate Professor of Marketing

• Ph.D. in Economics, Finance and Management, Universitat Pompeu Fabra
• MSc, Universitat Pompeu Fabra
• BA in Management, Syracuse University
• BA and MSc, Belorussian State Polytechnic Academy

Elena Reutskaja is Associate professor in the Marketing Department at IESE Business School. While doing her Ph.D. at the Universitat Pompeu Fabra she was a visiting research scholar at the California Institute of Technology (USA). Prior to joining IESE Business School Elena taught various courses at the Universitat Pompeu Fabra and IES Barcelona. Elena was also involved in carrying out various marketing projects, both for the private and public sectors.

Elena’s research interests lie at the intersection of consumer behavior, decision making and international marketing. Her primary research focus is on the problem of choice overload that people face in their daily lives.

Prof, Reutskaja is actively involved in a number of international research projects run by leading institutions across the world. She was recently a visiting scholar at the California Institute of Technology, where she was engaged in brain-imaging and eye-tracking studies of the choice overload phenomenon.

Areas of interest

* Consumer Behavior
* Neuromarketing
* Choice Overload
* Cross-cultural Differences


Journal Articles (refereed)

REUTSKAJA, E., IYAMABO, J., RAGHUBIR, P., GALLO, Í. (2020). Price-denomination effect. Choosing to pay with denominations that are the same as the product prices. Frontiers in Psychology, 11. doi:https://doi.org/10.3389/fpsyg.2020.552888.
REUTSKAJA, E., LINDER, A., NAGEL, R., ANDERSEN, R., CAMERER, C. (2018). Choice Overload Reduces Neural Signatures Of Choice Set Value In Dorsal Striatum And Anterior Cingulate Cortex. Nature Human Behaviour, 2 (12), 925 - 935. doi:10.1038/s41562-018-0440-2.
REUTSKAJA, E., NAGEL, R., CAMERER, C., RANGEL, A. (2011). Search Dynamics in Consumer Choice Under Time Pressure: An Eye-Tracking Study. American Economic Review, 101 (2), 900 - 926. doi:10.1257/aer.101.2.900.
FASOLO MENSCHEN, B., REUTSKAJA, E., DIXON, A., BOYCE, T. (2010). Helping Patients Choose: How to Improve the Design of Comparative Scorecards of Hospital Quality. Patient Education and Counseling, 78 (3), 344 - 349. doi:10.1016/j.pec.2010.01.009.
REUTSKAJA, E., HOGARTH, R. (2009). Satisfaction in Choice as a Function of the Number of Alternatives. When 'Goods Satiate'. Psychology and Marketing, 26 (3), 197 - 203. doi:10.1002/mar.20268.

Articles in other publications

REUTSKAJA, E. (2019). The brains behind your choices. IESE Business School Insight (151), pp. 74 - 76.
REUTSKAJA, E. (2019). Opciones, las justas. IESE Business School Insight (151), pp. 74 - 76.
REUTSKAJA, E. (2011). When More Becomes Less. Consumer Choice. Alumni Magazine (123), pp. 20 - 22.
REUTSKAJA, E. (2011). El consumidor abrumado. La libertad de elegir en la abundancia. Revista de Antiguos Alumnos (123), pp. 28 - 31.

Book Chapters

REUTSKAJA, E. (2009). Holiday ambience /setting of the city. In E. S. Agranovich-Ponamareva (Ed.), Design of the architectural environment. Dictionary-manual (pp. 255 - 272). Rostov-na-Donu (Russia): Fenix.
REUTSKAJA, E. (2009). Informational design of interiors and urban spaces. In E. S. Agranovich-Ponamareva (Ed.), Design of the architectural environment. Dictionary-manual (pp. 239 - 254). Rostov-na-Donu (Russia): Fenix.


REUTSKAJA, E., RIBERA, J. (2013). Gestión remota de pacientes: Un estudio sobre las percepciones de pacientes y profesionales en España.
REUTSKAJA, E., RIBERA, J. (2013). Remote Patient Management: A Study of the Attitudes of Patients and Professionals in Spain.
BOYCE, T., DIXON, A., FASOLO MENSCHEN, B., REUTSKAJA, E. (2010). Choosing a high-quality hospital. The role of nudges, scorecard design and information.

Technical Notes

NUENO, J. L., REUTSKAJA, E. (2009). Arquitectos estrella, edificios emblemáticos y sus efectos en las economías urbanas. IESE, MN-369.
NUENO, J. L., REUTSKAJA, E. (2009). Starchitects, Emblematic Buildings and the Effects on Urban Economies. IESE, MN-369-E.