Fuencisla
Clemares

Lecturer of Marketing

• MBA, IESE, University of Navarra
• Bachelor in Business Administration, European Business Programme

Graduated in BA, Fuencisla starts her career in the Retail world in Continente. After her MBA at IESE in 2000 she joined McKinsey&Co, where she spent 7 years providing strategic advice to Telecom, Marketing and Retail companies in Spain and France.

In 2007 Fuencisla joined Carrefour as Homeware Director, in charge of sales and purchasing functions for the whole network in Spain.

She jumped into the online world in March 2009 when she joined Google as Retail and FMCG Industry Leader in Spain. Since then, she has been supporting different industries in their migration to the internet and leading the Mobile initiative in Google Spain.

Fuencisla has been involved in company balanced gender initiatives since 2002 when she co-lead the McKinsey Women initiative. She is currently leading the Networking stream of this initiative within Google.

In November 2016 she was appointed Country Manager for Google in Spain and Portugal.

Besides working in Google, she teaches in the IESE MBA Program and at ISDI School.

Publications

Cases

NUENO, J. L., CLEMARES, F. (2017). Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy. IESE, M-1360-E. NUENO, J. L., CLEMARES, F. (2017). Original Buff S.A: Enfrentando los retos de la omnicanalidad. IESE, M-1360. CLEMARES, F., NUENO, J. L. (2016). El reto de la gestión de marketing multicanal. IESE, M-1346. CLEMARES, F., NUENO, J. L. (2016). Estrategia omnicanal de Media Markt (A). IESE, M-1347. CLEMARES, F., NUENO, J. L. (2016). Estrategia omnicanal de Media Markt (B). IESE, M-1348.