Jaume
Llopis

Former Collaborator of Strategic Management

• Ph.D. in Economics and Management, Ramón Llull University
• Member of The Royal European Academy of Doctors
• MBA, IESE Business School, University of Navarra
• Degree in Economics, Universitat de Barcelona

Jaume Llopis is Former Collaborator in the Strategic Management Department. He has a degree in Economics at the University of Barcelona, a MBA from IESE Business School, University of Navarra, and Ph.D. in Economics and Management at Ramón Llull University. He is member of The Royal European Academy of Doctors.

He has served as President and CEO at a number of prominent companies, including Moulinex, Nestlé, AGF Unión-Fénix and Borges International Group.

He has been a member of more than 49 board of directors at several multinational companies as well as family owned businesses in Europe, América and Africa.

He is the author of a number of books including, Las Nuevas coordenadas de la Dirección General (The New Coordinates of the General Management), 500 Tweets for Better Management, Qué Hacen los Buenos Directivos. El reto del Siglo XXI (What Good Managers Do. The Challenge of the 21st Century), Dirigiendo y Reinventando la Empresa: 11+1  Factores Clave del Exito Empresarial (Managing and Reinventing the Company: 11+1 Key Factors in Business Success), and Yo Dirijo. La Dirección del Siglo XXI según sus protagonistas (I Manage: 21st Century Management According to its Protagonist). And his book  Management by Lies. Mitos y Mentiras en la Dirección de Empresas is a bestseller. The New York Times published a review as one of the best management books of the month.

He has published various IESE Cases and Technical Notes, and has organized the Annual Food and beverage Sector Meeting at IESE (1992-2019) and Ipade México 2015.

Currently, he combines teaching with consulting, advising and serving as a board member of several companies.

He has extensive experience in the consumer goods industry and family businesses, and a wide knowledge of the USA, LATAM and Africa countries.

Regular lecturer, and coach, he was elected “Best Marketing Man in Spain” ( 1975), and “Best Manager of The Year” in 1982 by AED (Spanish Association of Managers).

Publications

Books

LLOPIS, J. (2018). 500 Tweets for better management. Barcelona: Profit Editorial. LLOPIS, J. (2018). 500 tuits para dirigir mejor. Barcelona: Profit Editorial. LLOPIS, J., RICART, J. E. (2012). Qué hacen los buenos directivos. El reto del siglo XXI. Madrid: Pearson Educación.

Book Chapters

RICART, J. E., LLOPIS, J. (2019). A general manager's agenda: What good managers do. In Caldart, A., Ricart, J.E. and Carrera, A. (Eds), General Management in Latin and Ibero American Organizations: A Humanistic Perspective. Abingdon, Oxon: Routledge. LLOPIS, J. (2012). Prólogo. En Lucio A. Muñoz (Ed.), El nuevo emprendedor socialmente responsable (pp. 15 - 17). Barañain: Eunsa. LLOPIS, J. (2010). Prólogo. En Miguel Pallarés (Ed.), Emociones y sentimientos. Dónde se forman y cómo se transforman. Barcelona: Marge Books.

Non-refereed articles

RICART, J. E., LLOPIS, J. (2014). Next Stop: Making SMEs International. IESE Alumni Magazine (132), pp. 20 - 23. RICART, J. E., LLOPIS, J. (2014). Próximo destino: el salto internacional de las pymes. IESE Revista de Antiguos Alumnos (132), pp. 24 - 27. LLOPIS, J., RICART, J. E. (2013). What Good Managers Do. Management Priorities for the 21st Century. The European Business Review, pp. 6 - 9.

Studies

LLOPIS, J., GIFRA, J., PASAMÓN, F. (2017). Vademecum on Food and Beverage Markets 2017. Selling across cities. IESE. PASAMÓN, F., LLOPIS, J., GIFRA, J., PUIG, M. (2016). Vademecum on Food and Beverage Markets 2016. Selling across Continents. IESE. GIFRA, J., LLOPIS, J., PUIG, M., PASAMÓN, F. (2014). Vademecum on Food and Beverage Markets 2014. Selling across Continents. IESE.

Cases

FERNÁNDEZ, M., LLOPIS, J., TÀPIES, J. (2011). Babé y Cía (A): adaptación al entorno de una empresa centenaria. IESE, SM-1570. FERNÁNDEZ, M., LLOPIS, J., TÀPIES, J. (2011). Babé y Cía (B): continuidad y cambio en una empresa centenaria. IESE, SM-1576. PRADA A., LLOPIS, J. (2002). AGF Unión-Fénix (B). IESE, DG-1384.

Technical Notes

RICART, J. E., LLOPIS, J., PASTORIZA, D. (2011). ¿Qué sabemos de los altos directivos de éxito? IESE, SMN-677. PRADA A., LLOPIS, J. (2002). Introducción al sector asegurador. IESE, DGN-627. FARRÁN, J., LLOPIS, J. (1988). «Food Service»: El auge de la comida fuera del hogar. IESE, MN-210.

Outputs in other media

LLOPIS, J. (2016). Inversión extranjera. La Razón, Madrid. RICART, J. E., LLOPIS, J. (2015). How SMEs Can Internationalize. Forbes. LLOPIS, J. (2015). Motor de la recuperación. El Periódico de Catalunya, Barcelona.