Jaume
Llopis

Senior Lecturer of Strategic Management

• MBA, IESE, University of Navarra
• Degree in Economics, Universitat de Barcelona

Jaume Llopis is senior lecturer in the Department of Strategic Management. He has served as CEO at a number of prominent companies including Agrolimen, Sarrió, AGF Unión-Fenix, Carnation, Nestlé, Moulinex and Grupo Borges. He is a member of the board of directors at several multinational companies as well as family owned businesses in Europe and Latin America.

Prof. Llopis is the author of a number of books including Qué hacen los buenos directivos. El reto del siglo XXI (What Good Directors Do: The Challenge of the 21st Century), Dirigiendo: 11 Factores Clave del Exito Empresarial (Managing: 11 Key Factors in Business Success), Dirigiendo y Reinventando La Empresa: 11+1 Factores Clave del Éxito Empresarial (Managing and Reinventing the Company: 11+1 Key Factors in Business Success), and Yo dirijo. La dirección del siglo XXI según sus protagonistas (I Manage: 21st Century Management According to Its Protagonists). His book Management by lies. Mitos y mentiras en la dirección de empresas (2009) is a best seller. The New York Times published a review as one of the best management books of the month.

He has published various IESE cases and technical notes, and has organized the Annual Food and Beverage Sector Meeting at IESE since 1992. Currently, he combines teaching with consulting at his company, Governance and Consulting. He is also a partner in the mergers and acquisitions consulting company International Investment Group-2IG, S.A.

Prof. Llopis has extensive experience in the consumer goods industry and family businesses and a wide knowledge of US and Latin American markets, in particular Mexico, where he works closely with the business school IPADE.

Publications

Articles in other publications

RICART, J. E., LLOPIS, J. (2014). Next Stop: Making SMEs International. Alumni Magazine (132), pp. 20 - 23.

RICART, J. E., LLOPIS, J. (2014). Próximo destino: el salto internacional de las pymes. Revista de Antiguos Alumnos (132), pp. 24 - 27.

LLOPIS, J., RICART, J. E. (2013). What Good Managers Do. Management Priorities for the 21st Century. The European Business Review, pp. 6 - 9.

LLOPIS, J., RICART, J. E. (2013). O que faz un bom diretor? Administradores, pp. 28 - 29.

ARIÑO, A., GALLO, M. Á., LLOPIS, J., QUADROS DA PAIXAO, L. (2011). Asegurar el futuro de la empresa a través de los cambios en la propiedad y el poder. Harvard Deusto Business Review (197), pp. 47 - 56.

RICART, J. E., LLOPIS, J., PASTORIZA, D. (2007). Yo dirijo. La dirección del siglo XXI según sus protagonistas. Barcelona: Deusto.

Book Chapters

RICART, J. E., LLOPIS, J. (2019). A general manager's agenda: What good managers do. In Caldart, A., Ricart, J.E. and Carrera, A. (Eds), General Management in Latin and Ibero American Organizations: A Humanistic Perspective. Abingdon, Oxon ; New York: Routledge.

LLOPIS, J. (2012). Prólogo. En Lucio A. Muñoz (Ed.), El nuevo emprendedor socialmente responsable (pp. 15 - 17). Barañain: Eunsa.

LLOPIS, J. (2010). Prólogo. En Miguel Pallarés (Ed.), Emociones y sentimientos. Dónde se forman y cómo se transforman. Barcelona: Marge Books.

LLOPIS, J. (2010). Prólogo. En Juan Carlos Serra (Ed.), Todo lo que debe saber sobre marketing farmaceútico. Barcelona: Profit Editorial.

Studies

LLOPIS, J., GIFRA, J., PASAMÓN, F. (2017). Vademecum on Food and Beverage Markets 2017. Selling across cities. IESE.

PASAMÓN, F., LLOPIS, J., GIFRA, J., PUIG, M. (2016). Vademecum on Food and Beverage Markets 2016. Selling across Continents. IESE.

GIFRA, J., LLOPIS, J., PUIG, M., PASAMÓN, F. (2014). Vademecum on Food and Beverage Markets 2014. Selling across Continents. IESE.

LLOPIS, J., GIFRA, J., PUIG, M., IESE - INDUSTRY MEETINGS (2013). Vademecum on Food and Beverage Markets 2013. Selling Across Continents.

LLOPIS, J., TONIJUAN, G. (2013). Proveedores y distribuidores: de la confrontación a la cooperación. El caso de Lidl en España.

Cases

FERNÁNDEZ, M., LLOPIS, J., TÀPIES, J. (2011). Babé y Cía (A): adaptación al entorno de una empresa centenaria. IESE, SM-1570.

FERNÁNDEZ, M., LLOPIS, J., TÀPIES, J. (2011). Babé y Cía (B): continuidad y cambio en una empresa centenaria. IESE, SM-1576.

PRADA A.,, LLOPIS, J. (2002). AGF Unión-Fénix (B). IESE, DG-1384.

PRADA A.,, LLOPIS, J. (2002). AGF Unión-Fénix (A). IESE, DG-1383.

PRADA A.,, LLOPIS, J. (1998). Nestlé en 2010. IESE, DG-1214.

Technical Notes

RICART, J. E., LLOPIS, J., PASTORIZA, D. (2011). ¿Qué sabemos de los altos directivos de éxito? IESE, SMN-677.

PRADA A.,, LLOPIS, J. (2002). Introducción al sector asegurador. IESE, DGN-627.

FARRÁN, J., LLOPIS, J. (1988). «Food Service»: El auge de la comida fuera del hogar. IESE, MN-210.