Jorge
González

Associate Professor of Marketing

Ph.D. in Marketing, London Business School
Master in Business Administration, IESE, University of Navarra
BSc Physics, University of Barcelona

Jorge Gonzalez holds a BSc in Physics (Universitat de Barcelona). He studied his MBA at IESE Business School and then joined the Marketing Department at IESE.

He earned his Ph.D. degree in marketing from the London Business School.

Prof. Gonzalez’s areas of research include diffusion of innovations and marketing of new products. He is also interested in the pharmaceutical and telecom industries.

Areas of interest

* Marketing of new products
* Marketing models
* Market research
* Marketing strategy

Publications