Senior Lecturer of Marketing
• Ph.D. in Marketing, London Business School
• Master in Business Administration, IESE, University of Navarra
• BSc Physics, University of Barcelona
Jorge Gonzalez studied Physics at the University of Barcelona. He holds an MBA from IESE and a PhD in Marketing from London Business School. Since 2006, he has been a member of IESE's Marketing Department.
During these years, Jorge has published his research in journals such as International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing. Along with his academic publications, he has also developed several pedagogical materials and managerial articles on different topics.
As a faculty member, his teaching covers the core subjects of marketing management in both degree and executive education programs at IESE. He has also developed elective courses for the MBA program on strategy and sales of technological products, marketing of innovations, marketing strategy in industrial markets (B2B) and sales force management.
Areas of interest.
• Marketing of new products
• Marketing models
• Market research
• Marketing strategy