Lluís G.
Renart

Emeritus Professor of Marketing

Ph.D. in Management, IESE, University of Navarra
Master of Business Administration, University of Chicago
Bachelor in Management Science, ESADE-UPC

Lluis Renart is Emeritus Professor in the Marketing Department. His areas of specialization include export and multinational marketing, export consortia, multinational marketing alliances and Internet marketing.

Areas of interest

* Export and multinational marketing
* Personal selling and sales management
* Relationship marketing
* Marketing strategy

Publications