Luis María

Professor of Operations, Information and Technology

• Doctor of Business Administration, Boston University
• MBA, IESE Business School
• Law Graduate, Universidad de Navarra and Murcia

Luis Huete holds a Law Degree, an MBA from IESE Business School and a DBA from Boston University. He was a Fulbright Scholar and his PhD dissertation on commercial banks’ services strategy received the Decision Science Institute’s award for the best dissertation of the year. He worked as a researcher at Harvard Business School while finishing his DBA.

Luis has been a professor at IESE Business School since 1982 and has lectured in Harvard Business School’s Achieving Breakthrough Service and Advanced Management programs. As a visiting lecturer, Luis has participated in advanced management programs at business schools such as ESE (Chile), IAE (Argentina), IPADE (Mexico), ISE (Brazil), PAD (Peru); Deusto Business SchooI, ISEM, Instituto Internacional San Telmo and Basque Culinary Center (Spain); ESMT (Germany), Timoney Leadership Institute (Ireland), AESE (Portugal) and Skolkovo (Russia); Human Capital Leadership Institute (Singapore), Mudra Institute of Communications (India), Hamayesh Farazan (Iran), Lagos Business School (Nigeria) among others. He has also lectured at the corporate universities of Omnicom (USA), Bupa and OMG (UK), ISS (Denmark), Telefónica (Spain), Intercorp and Graña y Montero (Peru), etc.

He is the author of twelve reference books  and is a regular contributor to Harvard Deusto Business Review.  Luis is a renowned conference participant and has worked as a speaker, consultant and facilitator of senior management teams in more than 800 companies in 70 countries. In Spain, he has worked with half of the companies on the Ibex35 index. His work focusses on governance, and the alignment of leadership, strategy, structure, behavioral reinforcement systems and corporate culture.

Luis is Co-Founder of the Institute Governance and Society (Madrid) and Vice-Chancellor and Treasurer of the International Academy of Management. He serves on the boards of companies such as Epikurean Resorts and Lifestyles in Thailand and Altia Consultores in Spain. He also belongs to the Advisory Board of Regent Leadership (UK), Adizes Graduate School (USA), Solera Motor, Hoteles Porcel, Cenador de Amós-Chef Jesus Sánchez, Executive Excellence, and Lid Publishing (Spain). In addition, he is a patron of the Modern Art Foundation NMAC and the Real Dreams Foundation (Spain). He previously served on the boards of companies such as Six Senses Resorts & Spas (Thailand), Corporación Financiera Arco and PortAventura (Spain), etc.

Areas of interest

* Clienting: building customer loyalty and customer centricity
* Leadership and happiness
* Personal development
* Strategy and execution
* Governance
* From family business to families in business


Journal Articles (refereed)

HUETE, L. M. (1988). The industrialisation and Span of Retail Banks' Delivery Systems. INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 8 (3), 46 - 66. doi:10.1108/eb054825.

Working Papers

HUETE, L. M., ROTH A.V. (1988). The industrialization and span retail banks' delivery systems (DI-148-E).
HUETE, L. M., ROTH A.V., VOLLMANN T. (1988). Delivery system industrialization strategies of American retail banks for 1990 (DI-150-E).
HUETE, L. M., ROTH A.V. (1988). Linking manufacturing capabilities with SBU strategic directions (DI-146-E).
HUETE, L. M. (1988). A matrix for linking service contents with delivery options (DI-147-E).
HUETE, L. M., ROTH A.V. (1988). A taxonomy of retail banks' delivery system strategies (DI-149-E).

Articles in other publications

ADIZES, I., HUETE, L. M., OREJA, M. (2021). ¿Y si la estructura fuese la estrategia?. Claves para el diseño estratégico de estructuras organizativas. Harvard Deusto Business Review (310).
HUETE, L. M. (2020). Lloverán diamantes. IPG Mediabrands, el renacimiento emprendedor de una compañía que estuvo adormecida. Harvard Deusto Business Review (305).
HUETE, L. M., PONCE, F. (2020). El Propósito: la gran oportunidad de hacer que el futuro importe. Harvard Deusto Business Review (300).
HUETE, L. M. (2019). Transformar y entregar resultados. Harvard Deusto Business Review (294).
HUETE, L. M. (2019). Vitaminas y vacunas: el directivo como terapeuta empresarial. Harvard Deusto Business Review (288), pp. 6 - 15.


HUETE, L. M. (2019). Construye tu sueño 2.0. cómo compatibilizar el éxito profesional con el logro personal. Madrid: LID Editorial.
HUETE, L. M., GARCÍA, J. (2017). 50 Líderes que hicieron historia. Madrid: LID Editorial.
HUETE, L. M., GARCÍA, J. (2015). Liderar para el bien común. Madrid: LID Editorial.
HUETE, L. M. (2009). La mejora del "retorno en la vida". La gestión personal como última frontera del Management.
ALLOZA, A., OLIVER, X. (2009). Atrapados por el consumo. Madrid: LID Editorial.

Book Chapters

HUETE, L. M., ESCARIO, C., GARCÍA AREVALILLO, J. (2019). Los agujeros negros y otras transformaciones disruptivas. El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 19 - 60). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A.
HUETE, L. M. (2019). Prólogo. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 13 - 18). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A.
HUETE, L. M. (2001). Ganarse al cliente, salvaguarda del comercio tradicional. Ideas para el desarrollo del sector comercial (pp. 65 - 69). Madrid: Comunidad de Madrid (Consejería de Economía y Empleo).
HUETE, L. M. (2000). American Express: Membership Rewards Europe. In Douglas J. Dalrymple and Leonard J. Parsons (Ed.), Marketing Management. Text and Cases (pp. 596 - 606). Chichester: John Wiley & Sons.
HUETE, L. M., SCHOFIELD, M. (1998). NH Hotels. In Robert C. Lewis (Ed.), Cases in Hospitality Strategy and Policy (pp. 43 - 60). Chichester: John Wiley & Sons.


HUETE, L. M., GARCÍA, J. (2014). HEG Munich. Liderando el cambio en un equipo exitoso. IESE, DPO-320.
HUETE, L. M., GARCÍA, J. (2014). HEG Munich. Leading Change in a Successful Team. IESE, DPO-320-E.
DE ROS B.,, HUETE, L. M. (2002). Travel Club España. IESE, P-1051.
HITROVA K.,, HUETE, L. M. (1998). Disneyland Paris. The first 2000 days. IESE, P-958-E.
HUETE, L. M., KUPPERS V., SEGARRA, J. A. (1996). Port Aventura. IESE, P-891.

Technical Notes

HUETE, L. M., MARÍN, A. (2022). El papel de la medición en los procesos de mejora. La metodología OKR.. IESE, PN-522.
HUETE, L. M. (2022). Five Battles in Life that are Worth Winning. IESE, PN-521-E.
HUETE, L. M. (2022). Transformar y entregar resultados. IESE, PN-513.
HUETE, L. M., QUINN, B. (2021). Agility: A Company´s Best Defense Against Black Swans. IESE, PN-519-E.
HUETE, L. M. (2021). Three Approaches to Drive Cultural Change. IESE, PN-518-E.