Luis María

Professor of Production, Technology and Operations Management

• Doctor of Business Administration, Boston University
• MBA, IESE Business School
• Juris Doctorate, Universidad de Murcia

Luis Huete holds a degree in Law, an MBA from IESE Business School and a Doctorate in Business Administration from Boston University. He was a Fulbright scholar and his dissertation on strategy in commercial banking services was named the best dissertation of the year in the United States in 1988. He worked as a researcher at Harvard Business School, where he developed scientific material and participated in a research project sponsored by Bell Communications.

He has been a professor at IESE Business School since 1982 and also taught in the Harvard Business School programs Achieving Breakthrough Service and Advanced Management. He has been a regular visiting professor in programs at ESMT (Germany), ISEM Fashion Business School (Spain), Lovaine (Belgium) and Deusto Business School (Spain), as well as other renowned business schools. He also collaborates with Bupa (United Kingdom), ISS (Denmark), Omnicom (United States) and Telefónica (Spain), among others.

He is the author of ten reference books on the management panorama in Spain and is a regular contributor to the business press. Luis is a renowned conference participant and has worked as a speaker, consultant and facilitator of senior management teams in more than 700 companies in 70 countries. In Spain, he has worked with half of the companies on the Ibex35 index.

He has collaborated with CEOs to define organizational structure and corporate transformation projects at companies such as Banco Santander, BBVA, IBM, Oracle, McDonald’s, Adecco, Intercom Group, Opel, Iberostar, Grupo Pascual, Ricoh, Loewe, Campofrío, Lilly, Vodafone, Gilead, Six Senses (Thailand), Banesto, Larrain-Vial (Chile), ISS (Denmark), Telesp (Brazil) and Movistar (Argentina, Chile and Central America).

He is a member of the boards of directors of Six Senses Luxury Resorts & Spas (Thailand), Altia Consultores, Corporación Financiera ARCO and Ecointegral, among others. He also sits on the advisory boards of Oxford Leadership Academy (United Kingdom), IBS (Mexico), VipScan (Madrid) and Abypersonalize (Madrid), and is a patron of the NMAC Contemporary Art Foundation.

The journal Actualidad Económica has recognized him three times in its ranking of the 100 best business ideas of the year. According to the Institute for International Research, three out of four managers consider him the best guru in Spanish management and the publication Who’s Who in Spanish Management described him as one of the most influential figures in the field.

Areas of interest

* Clienting
* Services and profits
* Segmented client management
* Customer loyalty
* Strategy in changing markets
* Leadership and coaching
* Management of complex change processes
* Professional and personal achievements


Journal Articles (refereed)

HUETE, L. M. (1988). The industrialisation and Span of Retail Banks' Delivery Systems. International Journal of Operations and Production Management, 8 (3), 46 - 66. doi:10.1108/eb054825.

Working Papers

HUETE, L. M., ROTH A.V. (1988). The industrialization and span retail banks' delivery systems (DI-148-E).
HUETE, L. M., ROTH A.V., VOLLMANN T. (1988). Delivery system industrialization strategies of American retail banks for 1990 (DI-150-E).
HUETE, L. M., ROTH A.V. (1988). Linking manufacturing capabilities with SBU strategic directions (DI-146-E).
HUETE, L. M. (1988). A matrix for linking service contents with delivery options (DI-147-E).
HUETE, L. M., ROTH A.V. (1988). A taxonomy of retail banks' delivery system strategies (DI-149-E).

Articles in other publications

HUETE, L. M. (2019). Transformar y entregar resultados. Harvard Deusto Business Review (294).
HUETE, L. M. (2019). Vitaminas y vacunas: el directivo como terapeuta empresarial. Harvard Deusto Business Review (288), pp. 6 - 15.
HUETE, L. M. (2017). Hibridación: claves para una estrategia única online/offline. Harvard Deusto Business Review (269).
HUETE, L. M., GARCÍA AREVALILLO, J. (2016). Las tres G que acercan el bien común al día a día de los negocios. Harvard Deusto Business Review (257), pp. 52 - 57.
HUETE, L. M. (2015). La creación de culturas empresariales atractivas. Harvard Deusto Business Review (251), pp. 6 - 17.


HUETE, L. M. (2019). Construye tu sueño 2.0. cómo compatibilizar el éxito profesional con el logro personal. Madrid: LID Editorial.
HUETE, L. M., GARCÍA, J. (2017). 50 Líderes que hicieron historia. Madrid: LID Editorial.
HUETE, L. M., GARCÍA, J. (2015). Liderar para el bien común. Madrid: LID Editorial.
HUETE, L. M. (2009). La mejora del "retorno en la vida". La gestión personal como última frontera del Management.
ALLOZA, A., OLIVER, X. (2009). Atrapados por el consumo. Madrid: LID Editorial.

Book Chapters

HUETE, L. M., ESCARIO, C., GARCÍA AREVALILLO, J. (2019). Los agujeros negros y otras transformaciones disruptivas. El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 19 - 60). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A.
HUETE, L. M. (2019). Prólogo. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 13 - 18). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A.
HUETE, L. M. (2001). Ganarse al cliente, salvaguarda del comercio tradicional. Ideas para el desarrollo del sector comercial (pp. 65 - 69). Madrid: Comunidad de Madrid (Consejería de Economía y Empleo).
HUETE, L. M. (2000). American Express: Membership Rewards Europe. In Douglas J. Dalrymple and Leonard J. Parsons (Ed.), Marketing Management. Text and Cases (pp. 596 - 606). Chichester: John Wiley & Sons.
HUETE, L. M., SCHOFIELD, M. (1998). NH Hotels. In Robert C. Lewis (Ed.), Cases in Hospitality Strategy and Policy (pp. 43 - 60). Chichester: John Wiley & Sons.


HUETE, L. M., GARCÍA, J. (2014). HEG Munich. Liderando el cambio en un equipo exitoso. IESE, DPO-320.
HUETE, L. M., GARCÍA, J. (2014). HEG Munich. Leading Change in a Successful Team. IESE, DPO-320-E.
DE ROS B.,, HUETE, L. M. (2002). Travel Club España. IESE, P-1051.
HITROVA K.,, HUETE, L. M. (1998). Disneyland Paris. The first 2000 days. IESE, P-958-E.
HUETE, L. M., KUPPERS V., SEGARRA, J. A. (1996). Port Aventura. IESE, P-891.

Technical Notes

HUETE, L. M., GARCÍA AREVALILLO, J. (2017). La avaricia de los directivos: ¿causa o efecto?. Reflexiones sobre el papel de los directivos en el cambio de rumbo de la sociedad. IESE, BEN-136.
HUETE, L. M., GARCÍA AREVALILLO, J. (2017). Executive Greed: Causa or Effect?. Reflections on the role of executives in changing the course of society. IESE, BEN-136-E.
HUETE, L. M. (2009). Hacia un mayor logro personal. 7 batallas para conciliar trabajo y vida personal. IESE, PN-451.
HUETE, L. M. (2009). La gestión segmentada de la base de clientes. IESE, PN-450.
HUETE, L. M. (2009). La experiencia de la marca. Los clientes han de sentir y vivir la marca. IESE, PN-449.