Romain
Boulongne

Assistant Professor of Strategic Management

• Ph.D. in Management, HEC Paris
• Master of Science in Management and Organizational Dynamics, University of Paris
• Graduate Degree in Political Science, Sciences Po Lille

Romain holds a Ph.D. in Management from HEC Paris, a Master of Science in Management and Organizational Dynamics from the University of Paris, and a Graduate Degree in Political Science from Sciences Po Lille. During his time at HEC, Romain also spent one year as a Visiting Doctoral Student in the Economic Sociology Group at MIT Sloan.

His primary research focus is on how categorization processes—the various cognitive mechanisms that people use to make sense of the social world — shape social evaluation and performance of organizations in markets.

Another aspect of Romain’s research draws on his broader interest in questions related to sustainability. To address them, he uses experimental methods and large-scale empirical approaches to explore topics such as the performance of alternative forms of organizing, impact investing and, more broadly, how organizations can integrate Sustainable Development Goals (SDGs) in their strategies.

Finally, Romain has been working closely with public authorities, and he recently published a policy report on the impact of intangibles on performance—a report commissioned by the French Minister in charge of Industry.

Prior to joining academia, Romain spent several years studying the intricacies of complex organizational dynamics at a French social enterprise, working on topics such as urban development and human rights/ equality.

His work has been published in Organization Science and Research in the Sociology of Organizations amongst others.

Areas of interest

* Cognitive and Normative Dimensions of Firm Performance
* Organization Theory
* Sustainability

Publications

Journal Articles (refereed)

BOULONGNE, R. (2022). A Cognitive approach to the expected value of work integration social enterprises (WISEs). Strategic Entrepreneurship Journal. doi:10.1002/sej.1436. (Online first)
BOULONGNE, R., DURAND, R. (2021). Evaluating Ambiguous Offerings. Organization Science, 32 (2), 257-272. doi:10.1287/orsc.2020.1402.

Articles in other publications

BOULONGNE, R. (2021). When the product offer isn’t clear, change the way people think about it. IESE Business School Insight (159), pp. 70-73.
BOULONGNE, R. (2021). ¿Tu producto no entra en una categoría clara?. ¡Cambia la forma de explicarlo! IESE Business School Insight, 159, pp. 70-73.

Book Chapters

BOULONGNE, R., CUDENNEC, A., DURAND, R. (2019). When do market intermediaries sanction categorical deviation? The role of expertise, identity and competition. In Patrick Haack, Jost Sieweke, and Lauri Wessel (Eds.), Microfoundations of Institutions (pp. 67 - 83). Bingley: Emerald Publishing Limited.
DURAND, R., BOULONGNE, R. (2017). Advancing Category Research: Theoretical Mapping and Under-researched Areas. In Royston Greenwood, Christine Oliver, Thomas B. Lawrence & Renate E. Meyer (Eds.), The SAGE Handbook of Organizational Institutionalism (pp. 647 - 668). Chicago: Sage Publications.

Studies

BOULONGNE, R., DURAND, R. (2021). Investment in intangibles and the performance of French manufacturing firms. Policy report commissioned by Agnès Pannier-Runacher, French Minister in charge of Industry. Bpifrance, France.