IESE Insight

Rebuilding Trust From the Ground Up

IESE Insight 3

October 1, 2009

The loss of trust is one of the fallouts of the crisis. This edition of the IESE Insight review provides tools to clear the rubble and rebuild confidence. Among the leading authors tackling trust are: Robert Solow, winner of the 1987 Nobel Memorial Prize in Economic Sciences; Sandro Castaldo, director of the Marketing Department at the SDA Bocconi School of Management in Milan; Benito Arruñada, professor of Business Organization at Pompeu Fabra University in Barcelona; along with IESE professors Pablo Cardona and Josep M. Rosanas. This edition also suggests some simple yet powerful strategies for attracting investors, based on research with entrepreneurs in the U.K. that was carried out by Christoph Zott (IESE) and Quy Huy (INSEAD). In addition, Sandra Sieber (IESE) and Amy Shuen (CEIBS) propose a wealth of practical actions that managers can put into practice immediately to multiply their firms dynamic capabilities, using the latest generation of Web technologies. Other features include: a business case on the British motorcycle brand, Triumph; an exclusive interview with the American venture capitalist Franklin Pitch Johnson, who predicts where he sees the VC industry going next; and, in keeping with the building theme of this edition, an interview with a British architect from the firm responsible for Terminal 4 of Madrid Barajas International Airport, talking about the impact of good design, particularly on work spaces.