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IESE introduces new name and logo in mainland China

The name in Mandarin characters is phonetically similar to how IESE is pronounced in English and Spanish

The new logo marks another milestone in IESE's long-term presence in Mainland China and wider Asia.

January 19, 2023

Just in time for the Chinese New Year, IESE has launched its official logo for Mainland China, with its name translated into Mandarin characters. The word for IESE in Chinese Mandarin, , (pronounced yesa in Chinese Pinyin) was chosen for its phonetic similarity to how IESE is pronounced in English and Spanish.

The new logo marks another milestone in IESE’s long-term presence in Mainland China and wider Asia.

IESE has had a presence on the Asian continent for more than thirty years, with activity including:

  • Developing and delivering programs and modules in the region
  • Producing relevant research
  • Working with companies and entrepreneurs
  • Supporting students and alumni
  • Offering MBA exchange opportunities
  • Forging strong links with partners throughout the continent

Currently, approximately 25% of IESE´s MBA students come from Asia, and 10 Alumni chapters serve more than 800 alumni in the region. IESE also has long-standing close ties with the China European International Business School (CEIBS).

IESE´s expertise in business education and strong partnerships in Asia have led to a portfolio of world-class programs – all tailored to the specific needs of Asia-based CEOs, executives, entrepreneurs and board members, yet offering a wider global context. You can find out more about IESE´s activities in Asia here.