World's First Media AMP Launches with Top Executives from All Over the World

Joint Program Led by IESE and the Paley Center for Media

31/01/2011

The world's first global Advanced Management Program in Media and Entertainment (Media AMP) launches today with senior executives from some of the top media and entertainment companies from all over the world. The Media AMP is a major industry program that provides sophisticated management tools to prepare the next generation of industry leaders for the media and entertainment business challenges of the future.

The program's first set of participants includes C-suite and upper-level executives from 10 different countries. Companies represented in the program include NBC Universal, Telecom Italia Media, Astro Media, Once TV Mexico and others. The Media AMP, which begins the first of its four one-week modules on January 31, 2011, is jointly presented by industry thought leader The Paley Center for Media and IESE.

Along with a rich academic, case study-based program, the Media AMP also includes Leadership Forums. The Media AMP Leadership Forums give program participants the unique opportunity to network and interact in a private, intimate and personal setting with top industry leaders and entrepreneurs who are changing the face of the business. These off-the-record conversations enrich the program's academic content by giving participants an inside look at the management challenges, victories and strategies that industry players face on a daily basis.

The Media AMP Leadership Forums in 2011 will also include an exclusive tour of the NBC Newsroom led by NBC News President, Steve Capus.

The line-up of speakers so far (more are expected to sign on in the coming months) includes:

Frank A. Bennack, Jr.
Chief Executive Officer of Hearst Corporation
Hearst Corporation is one of the world's largest media conglomerates and owner of well-known brands that include Good Housekeeping; Cosmopolitan; Country Living; O, The Oprah Magazine; Esquire; Marie Claire; Seventeen and SmartMoney.

Tom Rogers
President and Chief Executive Officer of TiVo
As President and Chief Executive Officer of TiVo, a creator and leader in advanced television services and digital video recorders, Rogers brings to the company a distinctive blend of operational leadership and corporate strategy experience across multiple facets of the industry.

Lauren Zalaznick
President of NBC Universal Women and Lifestyle Networks
Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment Networks, oversees Bravo Media, Oxygen Media, and iVillage.

Steve Capus
President of NBC News
Steve Capus is the No. 1 News Division executive at NBC Universal and is responsible for all aspects of America's highest-rated and most-watched network News division, as well as MSNBC and NBC News Channel.

Avner Ronen
Founder and CEO of Boxee
Named one of Rolling Stone's "Agents of Change" for 2009, Ronen is Founder and CEO of Boxee, the first "social" media center, whose free, open source, downloadable software is changing the way consumers experience media.

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