Morocco: Identifying New Opportunities and Strategies

New country report published by IESE research center

30/10/2012 Madrid


Morocco is a leading destination for European investment in North Africa, holding the number one spot in terms of Spanish investment. With a privileged geostrategic position, the Kingdom of Morocco has undergone stable and continuous growth over the last five years, with GDP growth at around 5 percent. While agriculture remains important in the Moroccan economy, other sectors such as renewable energy, automotive and water treatment are gaining relevance.

A new IESE report, Destination Morocco, presented at the Madrid campus today and led by the school's International Research Center on Organizations (IRCO), looks at diverse aspects of doing business in the country. It examines how to design an expatriation plan in Morocco and identifies opportunities offered by the country for European firms, among other topics.

Led by IESE Prof. José Ramón Pin, associate researcher Pilar García-Lombardía and research assistant Andreu Peiró, the publication explores the latest developments in the country of approximately 32 million people. Morocco, which has strong ties with Europe, is also the only African country to have a Bilateral Free Trade Agreement with the United States.

The presentation was opened by Prof. Pin and José Antonio de Ros, president of ERES Relocation. Leila Hayat, president of the Chamber of Commerce of Industry and Service of Morocco in Spain and CEO of Chaabi Bank, gave a presentation "Understanding and Discovering Morroco," followed by the presentation of the report by Pilar García-Lombardía.