Schneider Electric Sustainability and Business Strategy Chair

In recent decades, society has increasingly come to expect companies to be drivers of social change, addressing problems such as climate change, water stress, access to electricity, the depletion of natural resources, pollution, shifting demographics, poverty and inequality.

Building a more sustainable future requires long-term focus and commitment. The Schneider Electric Sustainability and Business Strategy Chair analyzes the strategic business models and governance measures that could contribute to this goal.

The Chair aims to address the challenges of sustainability through deep scientific understanding. Equipped with this knowledge, business practices can be adjusted to create more responsible and lasting corporations that can form part of a more responsible society.

Research lines

  • To understand sustainable innovation as a source of competitive advantage.
  • To identify business opportunities in the process of solving social challenges (The doing well by doing good philosophy).
  • To assess the impact of sustainable initiatives on firms’ overall performance, identifying conditions for win-win situations.
  • To study the processes through which companies can solve global sustainability challenges in urban areas, focusing especially on water conservation, energy management and sustainable mobility.
  • To identify organizational structures and governance mechanisms that facilitate sustainable strategies and innovation.
  • To calibrate the benefits and risks of different sustainable initiatives on global markets and society at large, including those at the base of the pyramid both in emerging and mature economies.

Holder of the Chair

Pascual Berrone is a professor of Strategic Management. He is vice president of the Iberoamerican Academy of Management and academic director of the Cities in Motion platform. He is founder of the Madrid Strategy Group and associate editor of Organization & Environment and Family Business Review. His work centers on understanding the impact of sustainability studies and the conditions necessary to ensure their effectiveness. His studies have been published in the most prestigious business journals and he has received several research awards.



Journal Articles (refereed)

RICART, J. E., SNIHUR, Y., CARRASCO, C., BERRONE, P. (2020). Grassroots resistance to digital platforms and relational business model design to overcome it. a conceptual framework. Strategy Science, 5 (3), 271-291. doi:
BERRONE, P., DURAN, P., GÓMEZ-MEJÍA, L., HEUGENS, P., KOSTOVA, T., VAN ESSEN, M. (2020). Impact of informal institutions on the prevalence, strategy, and performace of family firms. A meta-analysis. Journal of International Business Studies. doi: (Online first)
TRUONG, Y., BERRONE, P., MAZLOOMI, H. (2020). Understanding the impact of symbolic and substantive environmental actions on organizational reputation. Industrial Marketing Management. doi: (Online first)
ROUSSEAU, H. E., BERRONE, P., GELABERT, L. (2019). Localizing Sustainable Development Goals: Nonprofit Density and City Sustainability. Academy of Management Discoveries, 5 (4), 487 - 513. doi:10.5465/amd.2018.0151.
BERRONE, P., RICART, J. E., DUCH T-FIGUERAS, A. I., BERNARDO, V., SALVADOR, J., PIEDRA PEÑA, J., RODRÍGUEZ PLANAS, M. (2019). EASIER: An Evaluation Model for Public-Private Partnerships Contributing to the Sustainable Development Goals. Sustainability, 11 (8), 1 - 25. doi:10.3390/su11082339.
MARTIN, G., GÓMEZ-MEJÍA, L. R., BERRONE, P., MAKRI, M. (2017). Conflict Between Controlling Family Owners and Minority Shareholders: Much Ado About Nothing? Entrepreneurship Theory and Practice, 41 (6), 999 - 1027. doi:10.1111/etap.12236.
WALLS, J., BERRONE, P. (2017). The Power of One to Make a Difference: How Informal and Formal CEO Power Affect Environmental Sustainability. Journal of Business Ethics, 145 (2), 293 - 308. doi:10.1007/s10551-015-2902-z.
BERRONE, P., FOSFURI, A., GELABERT, L. (2017). Does Greenwashing Pay Off? Understanding the Relationship Between Environmental Actions and Environmental Legitimacy. Journal of Business Ethics, 144 (2), 363 - 379. doi:10.1007/s10551-015-2816-9.
BERRONE, P., GELABERT, L., ROUSSEAU, H. E., MASSA-SALUZZO, F. (2016). Understanding Community Dynamics in the Study of Grand Challenges: How Nonprofits, Institutional Actors, and the Community Fabric Interact to Influence Income Inequality. Academy of Management Journal, 59 (6), 1940 - 1964. doi:10.5465/amj.2015.0746.
BERRONE, P., RICART, J. E., CARRASCO, C. (2016). The Open Kimono: Toward a General Framework for Open Data Initiatives in Cities. California Management Review, 59 (1), 39 - 70. doi:10.1177/0008125616683703.


ROUSSEAU, H. E., BROMILEY, P., BERRONE, P. (2020). A Behavioral perspective of search in nonprofit organizations. Academy of Management Proceedings (pp. 14089).
BERRONE, P., DURAN, P., GÓMEZ-MEJÍA, L. R., HEUGENS, P., VAN ESSEN, M. (2016). The family-legitimizing environment and the prevalence, strategy, and performance of family firms. Academy of Management Proceedings.
WALLS, J., BERRONE, P. (2015). The Power of One: How CEO Power Affects Corporate Environmental Sustainability. Academy of Management Proceedings.
ROUSSEAU, H. E., BERRONE, P., WALLS, J. (2014). Let's talk: Examining Dialogue among Firms and Outside Actors on Social and Environmental Issues. Academy of Management Proceedings.

Articles in other publications

BERRONE, P. (2016). El reto de la sostenibilidad: Cómo lograr una estrategia medioambiental sin máscaras. Harvard Deusto Business Review (260), pp. 33 - 34.
RICART, J. E., BERRONE, P., BARRIONUEVO, J. M., CANO ESCORIAZA, A. (2013). Implementing Smarter Cities Through Better Governance. The World Financial Review.


BERRONE, P., RICART, J. E., DUCH T-FIGUERAS, A. I. (2019). Cities and International Outreach: The era of the global city. Amazon Kindle Direct Publishing.
BERRONE, P., RICART, J. E., DUCH T-FIGUERAS, A. I. (2017). Cities and the Economy: Fueling Growth, Jobs and Innovation. CreateSpace.
BERRONE, P., RICART, J. E., DUCH T-FIGUERAS, A. I. (2016). Cities and Mobility & Transportation: Towards The Next Generation of Urban Mobility. CreateSpace.
BERRONE, P. (2016). Green Lies: How Greenwashing can destroy a company (and how to go green without the wash). CreateSpace.

Book Chapters

RICART, J. E. (2014). Business Models for the Companies of the Future. In Francisco González (Ed.), Reinventing the Company in the Digital Age (pp. 133 - 146). Madrid: BBVA.
BERRONE, P., CRUZ, C., GÓMEZ-MEJÍA, L. R. (2013). Family-controlled Firms and Stakeholder Management. A Socioemotional Wealth Preservation Perspective. In Leif Melin, Mattias Nordqvist, Pramodita Sharma (Eds.), The Sage Handbook of Family Business (pp. 179 - 195). Chicago: Sage Publications.
BERRONE, P., GARCÍA PÍRIZ, D. (2013). Will You Keep an Eye on My Investment?. An Empirical Analysis of the Link Between Institutional Investors and Boards of Directors. In Jens Mueller and Philippa Wells (Ed.), Governance in Action Globally: Strategy, Process and Reality (pp. 221 - 239). Oxford, UK: RossiSmith Academic Publications Ltd.
CENNAMO, C., GÓMEZ-MEJÍA, L. R., BERRONE, P. (2012). Caring About Firm Stakeholders. Towards a Theory of Proactive Stakeholder Engagement. In Joan Enric Ricart y Josep Maria Rosanas (Ed.), Towards a New Theory of the Firm: Humanizing the Firm and the Management Profession (pp. 263 - 303). Bilbao: Fundación BBVA.


BERRONE, P., RICART, J. E., DUCH, A., CARRASCO, C. (2019). Índice IESE Cities in Motion 2019. IESE.
BERRONE, P., RICART, J. E., DUCH, A., CARRASCO, C. (2019). IESE Cities in Motion Index 2019. IESE.
BERRONE, P., RICART, J. E., CARRASCO, C., DUCH, A. (2018). Índice IESE Cities in Motion 2018. IESE.
BERRONE, P., RICART, J. E., CARRASCO, C., DUCH, A. (2018). IESE Cities in Motion Index 2018. IESE.
BERRONE, P., RICART, J. E. (2017). Índice IESE Cities in Motion 2017. IESE.


BERRONE, P., RICART, J. E., BLÁZQUEZ, M. L. (2014). Vancouver: The Challenge of Becoming the Greenest City. IESE, SM-1612-E.
BERRONE, P., RICART, J. E., BLÁZQUEZ, M. L. (2014). Vancouver: el reto de convertirse en la ciudad más verde del mundo. IESE, SM-1612.