Francisco
Iniesta

Professor of Marketing

Doctor of Business Administration, Boston University
Master in Business Administration, IESE, University of Navarra
Degree in Law, Universidad de Murcia

Iniesta is professor in the Marketing Department. His areas of specialization include marketing channel management and franchising, new product development and introduction, marketing research and organizing and controlling the marketing effort.

Areas of interest

* Marketing channels management and franchising
* New product development and introduction. Marketing research
* Organizing and controlling the marketing effort

Publications