Francisco
Iniesta
Professor of Marketing
• Doctor of Business Administration, Boston University
• Master in Business Administration, IESE Business School, University of Navarra
• Degree in Law, Universidad de Murcia
Francisco Iniesta is Professor in the Marketing Department and Academic Director of the Master in Management (MiM). His areas of specialization include marketing channel management and franchising, new product development and introduction, marketing research and organizing and controlling the marketing effort.
Areas of interest.
* Marketing channels management and franchising
* New product development and introduction. Marketing research
* Organizing and controlling the marketing effort
Publications
Book Chapters
Book Chapters
INIESTA, F., MARCO, E. (2011). The Solomon R. Guggenheim Foundation. In Beatriz Muñoz-Seca Fernández-Cuesta, Josep Riverola García (Eds.), When Business Meets Culture: Ideas and Experiences for Mutual Profit (pp. 13 - 26). Basingstoke [England]: Palgrave Macmillan.
INIESTA, F. (2006). Marketing. En Jaume Ribera, José A. Gutiérrez Fuentes, Magda Rosenmöller (Eds.), Gestión en el sector de la salud. Vol. 2: Elementos de gestión en las instituciones (pp. 309 - 354). Madrid: Pearson-Prentice Hall.
Cases
Cases
VILLANUEVA, J., INIESTA, F., DE TORO, J. M., FERRÁNDIZ, L. (2024). Cleardent: hincando el diente al mercado. IESE, M-1410.
VILLANUEVA, J., CAPIZZANI, M., INIESTA, F. (2024). Gillette: rasurando su cuota de mercado (A). IESE, M-1411.
VILLANUEVA, J., CAPIZZANI, M., INIESTA, F. (2024). Gillette: rasurando su cuota de mercado (B). IESE, M-1412.
Technical Notes
Technical Notes
VILLANUEVA, J., INIESTA, F., MUÑOZ-COBO D. (2009). Distribution. IESE, MN-368-E.
VILLANUEVA, J., INIESTA, F., MUÑOZ-COBO D. (2009). Distribución. IESE, MN-368.
GARCÍA PONT, C., INIESTA, F. (2006). Steps in Value Pricing. IESE, MN-340-E.