IESE welcomes four new professors to faculty

Global experts in sustainable business, marketing, disruption and operations management

The new professors are (from L to R): Desirée Pacheco, Enrique Ide, Jorge Pena Marin and Anna Sáez de Tejada Cuenca.

September 10, 2020

IESE welcomes four new professors to its full-time faculty for the 2020-21 academic year, bringing new global expertise in fields ranging from entrepreneurship and sustainable business, to organizational disruption, marketing and supply chains.

With the new additions, IESE’s full-time faculty comprises 117 professors, of 23 different nationalities. In addition, IESE has 72 part-time professors and 10 visiting professors this year.

The new professors are:

Desirée Pacheco, Associate Professor, Entrepreneurship Department

Professor Pacheco holds a PhD in Management and Entrepreneurship and an MSc in Environmental Studies from the University of Colorado, as well as a BSc in Industrial Engineering from the University of Puerto Rico.

She worked as a management and technology consultant with Accenture, working with a variety of established companies and startups in defining their strategic direction and implementing new processes and systems. She also has more than 10 years of experience teaching courses in the areas of entrepreneurship and strategic management.

Her research interests relate to the interface between institutions, entrepreneurship and firm strategy, applying these areas to the study of sustainable business. She is also interested in entrepreneurs and institutional change; social movement activism on emerging industries and new ventures; and the ability of emerging industries to transform broader social norms.

Enrique Ide, Assistant Professor, Economics Department

Professor Ide obtained his PhD in Business Administration from Stanford University Graduate School of Business, and his MA and BA in Economics from Universidad Católica de Chile.

He is a microeconomic theorist interested in industrial organization and organizational economics. His focus has been on understanding how organizations cope with disruption and change, including whether established firms can use their incumbency position to foreclose the entry of new rivals with better/more innovative products. He has published his research in the American Economic Review.

Jorge Pena Marin, Assistant Professor, Marketing Department

Professor Pena Marin holds a PhD in Marketing from the University of Texas at San Antonio. He has taught brand management and influence strategies at the University of Cincinnati, and principles of marketing and integrated marketing communications at the University of Texas at San Antonio.

Pena Marin researches how using numerical information such as prices influences consumers’ decisions in areas including negotiations, goal pursuit, financial decision-making and attribute weighting. His work has appeared in top marketing journals such as Journal of Consumer Research and Journal of Consumer Psychology. He has presented his research numerous times in conferences around the world.

Prior to joining academia, he worked for more than 10 years in marketing management and business consultancy positions at companies such as TBWA, Mercedes-Benz and Accenture.

Anna Sáez de Tejada Cuenca, Assistant Professor, Production, Technology and Operations Management Department

Professor Sáez de Tejada received her PhD in 2019 from the UCLA Anderson School of Management, and spent a year working as a Postdoctoral Research Fellow at Georgetown University’s McDonough School of Business. She holds a BSc in Mathematics and a MSc in Mathematical Engineering from the Universitat Politècnica de Catalunya.

Before starting her doctoral studies, she was a research assistant at IESE and a junior R&D engineer at Sabirmedical. During her PhD, she interned at Amazon in the Supply Chain Optimization Technologies team.

Sáez de Tejada’s research interests include social responsibility, sustainability, supply chain management, behavioral operations management, and empirical and experimental operations management. Her papers have been accepted in leading journals such as Management Science.