Digital Transformation Program
Digital skills and operational strategy
Sound digital strategies optimize business models, improving relations with customers, suppliers, employees, and other key interested parties, in order to achieve greater benefits for all the actors involved in new ecosystems.
In order to respond effectively to the opportunities and threats of the digital age, executives need to go one step further and definitely understand the why, the what, and the how of digital transformation, and its impact on the business.
How can you be a truly digital executive?
A digital executive maximizes the use of data to make better decisions more quickly. In addition, they delegate the decision-making to smaller teams, and develop much more iterative, rapid ways of dealing with new challenges. How can this be achieved?

Benefits of studying IESE’s Digital Transformation Program
1
Developing the digital skills required to implement the projects and initiatives defined in the company’s digital transformation portfolio.
2
Having a holistic understanding of the digital landscape, in order to understand the different key elements in the digitalization of your company.
3
Understanding the life cycle of digital products from conception to industrialization.
4
Assessment and selection of new digital technologies.
5
Familiarizing yourself with iterative methodologies such as Agile and DevOps, for continuous innovation in the organization.
6
Adopting a common language in relation to the digital transformation.
Program Details
NEXT EDITION
Blended edition
Module Online | June 20 & June 26, 2024
Module Madrid | July 1-4, 2024
CONTACT US
M. Jesús Biechy | Director
(+34) 91 211 3050
Email | How to arrive
The program will cover the following concepts in depth:
Imagine
- Changes occur more quickly outside organizations than within them. Mechanisms are required for understanding the context. Outside-in Thinking. Understanding the customer’s needs through data capture. Understanding why a customer buys your product or service. In a world of high digital density, we have lots of digital touch points. When Job-To-Be_Done and Design Thinking are combined, there is the opportunity to create new value propositions.
Learn
- Until now, organizations have been focused on executing their business models. In a world and a context that are highly uncertain, the classic mechanisms for strategic planning, ultimately, have serious limitations. For this reason, mechanisms for continuous experimentation are needed, in order to allow organizations to be able to learn.
Construct
- The changing nature of this current context means that traditional methods which have been used until recently, such as Waterfall, do not allow organizations to respond to the market quickly. Therefore, it is necessary to adopt agile processes.
Scale
- In order for digital initiatives to have an impact on the profit and loss calculation, it is necessary to turn pilots from the innovation phase into products and services that are integrated into company operations, preserving this process of continuous innovation.
The Executing Digital Change: Data, Agility and Continuous Innovation Program is aimed at executives who are seeking to understand the impact that the digital transformation has on the areas they are responsible for, and who want to actively contribute to the successful implementation of the digital transformation within their organizations and teams.
Entrepreneurs who are seeking to launch and develop new digital companies will also find this program very beneficial.
The faculty of IESE’s Executing Digital Change: Data, Agility and Continuous Innovation Program is composed of professionals who are involved not only in teaching but also in research and in the business world.

Academic Director
Professor of Management Practice in Operations, Technology and Information
Doctor of Electrical Engineering, Columbia University
Master in Telecommunications Engineering, Universitat Politècnica de Catalunya
Professor of Operations, Technology and Information
CELSA Chair of Manufacturing Competitiveness
Doctor of Telecommunications Engineering, Universitat Politècnica de Catalunya

Director of the department and Professor of Operations, Technology and Information
PhD in Engineering, University of California at Berkeley
Master in Engineering, University of California at Berkeley
Professor of Entrepreneurship
PhD in Engineering, University of California at Berkeley
PhD in Management, IESE, University of Navarra
IESE programs accelerate growth and boost business performance through the perfect strategic interaction of very attractive online and in-person content.
The programs are generally delivered in virtual and in-person modules, which broadens the impact of the learning, while our virtual campus serves as a center for all your learning needs.
This program is a forum for interactive learning, where you will share ideas and perspectives through group projects, case studies and experimental exercises.
- Module 1: Online | June 20 & June 26, 2024
- Module 2: Madrid | July 1-4, 2024
The blended edition of the program has a three-step admission process:
- Complete and submit the online application.
- The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
- Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings.
FEES
- General fee: € 5,500
- Alumni fee: € 4,950
- IESE Alumni Assn. members: € 4,675
- Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.
The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.
Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.
Participants in the on-campus Madrid edition can benefit from special rates at the following hotels: Exe Moncloa 4*, EUROSTAR Zarzuela Park 4*, AC Hotel Aravaca 4*, Meliá Madrid Princesa 5*, Trip España 4*, NH Madrid Chamberí 3*.
Payment Details
We accept payments by credit card or wire transfer.
Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.
Companies and teams
- Companies with corporate agreements with IESE: discount of up to 20%.
- Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.
- The more focused programs you take, the more benefits you will receive: you may be eligile for discounts of 5% to 15%.
Alumni
- Special price for alumni: 10% discount
- Special price for members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.
Scholarships
- Entrepreneurs
- Executive women
- ONGs
Contact the Focused Program team here for more details.
If interested in obtaining the IESE Executive Education Certificate:
• Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.
In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:
• Professional guidance with an IESE adviser.
• 5% discount on any future Focused Program.
• Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.
Executive Education Rankings.


