Communication Skills That Empower Your Leadership

Know your audience:
• How to do an audience analysis
• How audiences think and behave in presentations
• Find a fit between what the audience wants, and your needs

Know your message:
• The three-part CORE of all great presentations
• What is your core argument?
• What is your call to action?
• What is the right balance between information-giving, interaction and persuasion?

How to structure your presentation?:
• The key differences between the structure of a presentation and a document
• How to open your presentation and grab their attention?
• How to structure your content?
• How to manage interaction and interruptions?
• How to close the presentation?
• How to prepare for questions and answers

How to prepare support materials:
• High-impact PowerPoints that you can quickly and easily prepare
• Speaker notes
• Using whiteboards and flipcharts
• Presenting graphs and numbers

Presenting online:
• Setting up camera and microphone
• Executive Presence on camera
• Showing slides online

Executive Presence:
• Effective use of voice, eye-contact, posture and gesture
• Receive a personal body language analysis from a coach
• How to manage nerves and their impact on your body
• How to rehearse alone and with others.

The Communication Skills That Empower Your Leadership Program is designed for managers who aspire to become better communicators and develop a style that fosters commitment among team members and stakeholders. Professionals who lead large teams, manage client relationships or hold customer-facing roles will find this program particularly beneficial.

Brian McCarthy
External collaborator
Bachelor’s in Philosophy and English literature, University College Galway

The program is also equipped with a group of coaches specialized in communication.

This program utilizes a comprehensive approach to enhance presentation skills by combining several key methodologies:

–Audience Analysis Template helps participants tailor their message to the specific needs and expectations of their audience, ensuring greater engagement.

-The CORE of all great Presentations framework serves as the foundational structure, emphasizing clarity, organization, relevance, and emotional connection.

–Interactive presentations template – Participants also learn to use an Interactive Presentations Template, which helps in structuring a speech for maximum impact and audience interaction.

–Rhetorical devices – The program covers the use of Rhetorical Devices, equipping individuals with techniques to persuade and captivate their listeners.

–Personalized Body-Language analysis
The personalized Body-Language Analysis helps refine non-verbal communication, while Stress Management Techniques provide tools to stay calm and focused under pressure, ensuring confident and effective delivery.

The admission process has three steps:

1. Participants complete and submit the online application.
2. The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
3. Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings

Fees

• General fee: € 4,800
• Alumni fee: € 4,320
• IESE Alumni Association members: € 4,080
• Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled on a first come first served basis, so early registration is encouraged.

Payment Details

We accept payments by credit card, check or wire.

Admissions Requirements
The Admissions Committee admits qualified candidates on a rolling basis as places become available. Executive Education Focused Programs have their own requirements, and all admissions are under the supervision of the Admissions Committee. In general, participants should have at least 10 years’ work experience and have held a position of leadership with significant responsibilities within the last 5 years. Although there are no formal educational requirements, admission is based on professional achievement and responsibilities within the organization.

Cancellation Policy
Cancellations received within 20 days of the program’s start date are subject to a payment of 25% of the program tuition. IESE reserves the right to cancel the current edition or modify dates up to 20 days prior to the scheduled start date. Under no circumstances is IESE responsible for any travel expenses incurred. Participants should consider purchasing travel insurance including cancellation coverage to protect against the unlikely event that the program is cancelled or their own inability to attend for personal or professional reasons.
Cancellation requests received within 3 calendar days of the program start date as well as those received during the program are subject to full payment of the program fee.

If interested in obtaining the IESE Executive Education Certificate:

• Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.

In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:

• Professional guidance with an IESE adviser.

• 5% discount on any future Focused Program.

• Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.

Getting to the Madrid campus

Madrid: Exe Moncloa 4*, EUROSTAR Zarzuela Park 4*, Meliá Madrid Princesa 5*, NH Madrid Chamberí 3*, NH Zurbano 4*.