Xing: Understanding the Business Dynamics of Social Networking

Interview with Profs. Sieber and Ferraro


In recent years social networks have become enormously popular. But do we really know how their business logic works? Do all of these networks have the same challenges?

IESE professors Sandra Sieber and Fabrizio Ferraro discuss the main lessons that readers and students can draw from reading and discussion of the case of "Xing AG: Securing Leadership in the European Online Social Networking Market".

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