Carl Schroeder Chair in Strategic Management

Holder: Joan E. Ricart

The Carl Schroeder Chair in Strategic Management fosters research in the field of strategic management and business strategy. It analyzes the trends that have an impact on current business models and promotes new business strategies for emerging markets.

The Chair team teaches a course in the MBA, and organizes sessions in IESE’s Alumni Learning Program, in forums aimed at executives, and in symposia and congresses for experts from all over the world.

Research lines

  • The business model concept. Advances in technology in general and in the Internet in particular have played a fundamental role in the emergence of new business models. The Chair researches the impact of these changes on business development.
  • The offshoring revolution and the global battle for talent. After years of offshoring in the manufacturing sector, the new trend consists of the outsourcing of non-operational knowledge-based activities to remote countries. The Chair analyzes the effect of this on knowledge management, the creation of new organizations and the development of new business models.
  • Strategies for the base of the pyramid. More and more companies are centering their activities on emerging economies and developing new business models focused on the base of the pyramid. In collaboration with the Center for Business in Society (CBS), the Chair analyzes possible business models in these markets.
  • The sustainable company. This research line centers on the concept of the sustainable company and analyzes the relation between value creation and company stakeholder management in new business models.

Holder of the Chair

Joan E. Ricart is a professor of Strategic Management and head of IESE’s Strategic Management Department. A widely recognized international lecturer, Ricart is the vice president of the Iberoamerican Academy of Management, was the founding president of the European Academy of Management and president of the Strategic Management Society. He holds three doctoral degrees: in Managerial Economics from Northwestern University, in Industrial Engineering from the Universitat Politècnica de Catalunya and in Economics and Business Administration from the Universitat Autònoma de Barcelona.


Journal Articles (refereed)

PISANI, N., RICART, J. E. (2018). Offshoring Innovation to Emerging Countries: The Effects of IP Protection and Cultural Differences on Firms' Decision to Augment Versus Exploit Home-Base-Knowledge. Management International Review, 58 (6), 871 - 909. doi:10.1007/s11575-018-0362-2.
PAZ-APARICIO, C., MUÑOZ-BULLÓN, F., SANCHEZ-BUENO, M. J., RICART, J. E. (2018). Selecting The Governance Mode When Offshoring Knowledge-Intensive Activities. Journal of Purchasing and Supply Management, 24 (4), 275 - 287. doi:10.1016/j.pursup.2018.10.001.
PISANI, N., RICART, J. E. (2016). Offshoring of Services: A Review of the Literature and Organizing Framework. Management International Review, 56 (3), 385 - 424. doi:10.1007/s11575-015-0270-7.
PASTORIZA, D., ARIÑO, M. A., RICART, J. E., CANELA, M. Á. (2015). Does an Ethical Work Context Generate Internal Social Capital? Journal of Business Ethics, 129 (1), 77 - 92. doi:10.1007/s10551-014-2145-4.
DEMIL, B., LECOCQ, X., RICART, J. E., ZOTT, C. (2015). Introduction to the SEJ Special Issue on Business Models: Business Models within the Domain of Strategic Entrepreneurship. Strategic Entrepreneurship Journal, 9 (1), 1 - 11. doi:10.1002/sej.1194.

Articles in other publications

RICART, J. E., REY, C. (2017). Strategising for the future. The European Business Review, pp. 7 - 11.
REY, C., RICART, J. E. (2015). The Practice of Strategy. The European Business Review, pp. 39 - 42.
LLOPIS, J., RICART, J. E. (2013). What Good Managers Do. Management Priorities for the 21st Century. The European Business Review, pp. 6 - 9.


LLOPIS, J., RICART, J. E. (2012). Qué hacen los buenos directivos. El reto del siglo XXI. Madrid: Pearson Educación.

Book Chapters

RICART, J. E. (2012). Competing through business models. In Giovanni Battista Dagnino (Ed.), Handbook of Research on Competitive Strategy (pp. 460 - 491). Cheltenham: Edward Elgar Publishing.


RICART, J. E., TRILLAS, F., SALVADOR, J., RODRÍGUEZ PLANAS, M. (2017). Barcelona GIX. IT Network Integration. Integration, expansion, and evolution of the Barcelona IT Active & Passive networks. PPP for cities case study. IESE.
RICART, J. E., TRILLAS, F., FERRADANS, H., RODRÍGUEZ PLANAS, M. (2017). Comprehensive Maintenance of the Barcelona Ring Roads. The contract of maintrenance includes support to safety and surveillance, cleanlines and prune, schedulling and follow-up, traffic control, etc.. IESE.
RICART, J. E., FAGEDA, X., SALVADOR, J., RODRÍGUEZ PLANAS, M. (2017). Beach Maintenance in Barcelona's Metropolitan Area. PPP for cities series. IESE.


RICART, J. E., CARENZO, M., TAPIA, A. (2020). Glovo. From Startup to Unicorn. IESE, SM-1694-E.
RICART I COSTA, J. E., TAPIA PAGÈS, A., CARENZO, M. (2019). Glovo 1.0. Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape. IESE, SM-1683-E.
DUCH, A. I., RICART, J. E., BERRONE, P. (2019). La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa. IESE, SM-1681.
DUCH, A. I., RICART, J. E., BERRONE, P. (2019). Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society. IESE, SM-1681-E.
RICART I COSTA, J. E., TAPIA PAGÈS, A., CARENZO, M. (2019). Glovo 2.0. Pivoting to a new Business Model. IESE, SM-1684-E.

Technical Notes

RICART, J. E., LLOPIS, J., PASTORIZA, D. (2011). ¿Qué sabemos de los altos directivos de éxito? IESE, SMN-677.