Carl Schroeder Chair in Strategic Management

Chair: Ricard Gil

The Carl Schroeder Chair in Strategic Management fosters research in the field of strategic management and business strategy. It analyzes the trends that have an impact on current business models and promotes new business strategies for emerging markets.

The Chair team teaches a course in the MBA, and organizes sessions in IESE’s Alumni Learning Program, in forums aimed at executives, and in symposia and congresses for experts from all over the world.

Research areas.

  • The business model concept. Advances in technology in general and in the Internet in particular have played a fundamental role in the emergence of new business models. The Chair researches the impact of these changes on business development.
  • The offshoring revolution and the global battle for talent. After years of offshoring in the manufacturing sector, the new trend consists of the outsourcing of non-operational knowledge-based activities to remote countries. The Chair analyzes the effect of this on knowledge management, the creation of new organizations and the development of new business models.
  • Strategies for the base of the pyramid. More and more companies are centering their activities on emerging economies and developing new business models focused on the base of the pyramid. In collaboration with the Center for Business in Society (CBS), the Chair analyzes possible business models in these markets.
  • The sustainable company. This research line centers on the concept of the sustainable company and analyzes the relation between value creation and company stakeholder management in new business models.

Chair.

Ricard Gil is Professor in the Strategic Management Department and Carl Schroeder Chair of Strategic Management. He received his Ph.D. and M.A. in Economics from The University of Chicago and a B.A. in Economics from Universitat Pompeu Fabra (Barcelona, Spain). Prior to joining IESE Business School, Professor Gil has held positions at the Smith School of Business at Queen’s University in Kingston, Ontario (Canada), the Carey Business School at Johns Hopkins University, Harvard Business School, and the University of California in Santa Cruz, as well as at the London School of Economics and the Sloan School of Management at MIT.

Publications

Journal Articles (refereed)

CASSIMAN, B., RICART, J. E., VALENTINI, G. (2022). Commitment and competitive advantage in a digital world. Strategy Science, 7 (2), 130-137. doi:10.1287/stsc.2022.0164. PISANI, N., RICART, J. E. (2018). Offshoring Innovation to Emerging Countries: The Effects of IP Protection and Cultural Differences on Firms' Decision to Augment Versus Exploit Home-Base-Knowledge. Management International Review, 58 (6), 871 - 909. doi:10.1007/s11575-018-0362-2. PAZ-APARICIO, C., MUÑOZ-BULLÓN, F., SANCHEZ-BUENO, M. J., RICART, J. E. (2018). Selecting The Governance Mode When Offshoring Knowledge-Intensive Activities. Journal of Purchasing and Supply Management, 24 (4), 275 - 287. doi:10.1016/j.pursup.2018.10.001.

Books

LLOPIS, J., RICART, J. E. (2012). Qué hacen los buenos directivos. El reto del siglo XXI. Madrid: Pearson Educación.

Book Chapters

RICART, J. E. (2012). Competing through business models. In Giovanni Battista Dagnino (Ed.), Handbook of Research on Competitive Strategy (pp. 460 - 491). Cheltenham: Edward Elgar Publishing.

Non-refereed articles

RICART, J. E., REY, C. (2017). Strategising for the future. The European Business Review, pp. 7 - 11. REY, C., RICART, J. E. (2015). The Practice of Strategy. The European Business Review, pp. 39 - 42. LLOPIS, J., RICART, J. E. (2013). What Good Managers Do. Management Priorities for the 21st Century. The European Business Review, pp. 6 - 9.

Studies

BORRÀS, J., PLANA, A., RICART, J. E. (2024). El reto de la movilidad en el Área Metropolitana de Barcelona. IESE. RICART, J. E., TRILLAS, F., SALVADOR, J., RODRÍGUEZ PLANAS, M. (2017). Barcelona GIX. IT Network Integration. Integration, expansion, and evolution of the Barcelona IT Active & Passive networks. PPP for cities case study. IESE. RICART, J. E., TRILLAS, F., FERRADANS, H., RODRÍGUEZ PLANAS, M. (2017). Comprehensive Maintenance of the Barcelona Ring Roads. The contract of maintrenance includes support to safety and surveillance, cleanlines and prune, schedulling and follow-up, traffic control, etc.. IESE.

Cases

RICART, J. E., CARENZO, M., TAPIA, A. (2020). Glovo. From Startup to Unicorn. IESE, SM-1694-E. TAPIA PAGÈS, A., CARENZO, M., RICART, J. E. (2019). Glovo 2.0. Pivotando Hacia Un Nuevo Modelo De Negocio. IESE, SM-1684. RICART I COSTA, J. E., TAPIA PAGÈS, A., CARENZO, M. (2019). Glovo 1.0. Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape. IESE, SM-1683-E.

Technical Notes

RICART, J. E., LLOPIS, J., PASTORIZA, D. (2011). ¿Qué sabemos de los altos directivos de éxito? IESE, SMN-677.

Outputs in other media

RICART, J. E. (2015). Gobernanza inteligente. El Periódico de Catalunya, Barcelona.

Journal Articles (refereed)

GIL, R., HOUDE, J., SUN, S., TAKAHASHI, Y. (2026). Preemptive entry and technology diffusion. The market for drive‐in theaters. Rand Journal of Economics. doi:10.1111/1756-2171.70056. (Online first) GIL, R., RAVID, S. A., SORENSON, O. (2025). Talent and technology in creative industries. Introduction to the special issue. Journal of Cultural Economics, 49 (2), 241-255. doi:10.1007/s10824-025-09543-3. GALDON-SANCHEZ, J., GIL, R., URIZ-UHARTE, G. (2025). The Value of information in competitive markets. Evidence from small and medium-sized enterprises. Journal of Political Economy, 133 (1), 252-305. doi:10.1086/732525.

Book Chapters

GIL, R., ZANARONE, G. (2025). Governing relationships. Theory, evidence, and opportunities (2nd ed.). In Ménard, C., Shirley, M.M. (Eds.), Handbook of new institutional economics (pp. 621–649). Cham: Springer International Publishing. GIL, R. (2021). La política de competencia y antimonopolio en el ámbito de la cultura en España. En Ateca Amestoy, Victoria; Ganuza, Juan-José & Prieto Sacristán, Jesús (Eds.), Economía y cultura. Una mirada hacia el futuro (pp. 263-293). Madrid: Fundación de las Cajas de Ahorros - FUNCAS. GIL, R., ZANARONE, G. (2018). Contracting in innovative industries. In Ménard, Claude & Shirley, Mary M. (Eds.), A Research Agenda for New Institutional Economics (pp. 62-71). Cheltenham: Edward Elgar Publishing.