The Carl Schroeder Chair in Strategic Management fosters research in the field of strategic management and business strategy. It analyzes the trends that have an impact on current business models and promotes new business strategies for emerging markets.
The Chair team teaches a course in the MBA, and organizes sessions in IESE’s Alumni Learning Program, in forums aimed at executives, and in symposia and congresses for experts from all over the world.
- The business model concept. Advances in technology in general and in the Internet in particular have played a fundamental role in the emergence of new business models. The Chair researches the impact of these changes on business development.
- The offshoring revolution and the global battle for talent. After years of offshoring in the manufacturing sector, the new trend consists of the outsourcing of non-operational knowledge-based activities to remote countries. The Chair analyzes the effect of this on knowledge management, the creation of new organizations and the development of new business models.
- Strategies for the base of the pyramid. More and more companies are centering their activities on emerging economies and developing new business models focused on the base of the pyramid. In collaboration with the Center for Business in Society, the Chair analyzes possible business models in these markets.
- The sustainable company. This research line centers on the concept of the sustainable company and analyzes the relation between value creation and company stakeholder management in new business models.