Center for Business in Society (CBS)

Director: Joan Fontrodona

We are dedicated to corporate social responsibility, contributing to research in this field and working to offer useful answers to the business community.

We are characterized by our international scope, our desire to generate action-oriented knowledge and our multi-disciplinary, integrative approach so as to stimulate dialogue and the exchange of ideas.


  • Develop well-founded concepts and arguments as a basis for the positive impact of business activity on society.
  • Formulate proposals with conceptual rigor and a practical nature.
  • Create corporate cultures that favor human development and sustainability.
  • Help to understand the relation between business, society and the environment and inspire management procedures with competitive advantages.
  • Encourage business to be governed by the criteria of social responsibility and sustainable development.
  • Communicate the importance of ethical conduct and corporate reputation in professional environments and in public opinion, publicizing good practices and problem-solving criteria.
  • Promote dialogue between business and its stakeholders, to encourage innovative behavior and responses to societal demands.

Board of Patrons:

Jordi Canals, Board of Patrons President

Research lines:

  • Sustainability and the balanced scorecard
  • Sustainability and senior governing bodies
  • Social responsibility and economic value
  • Socially responsible investment
  • The sustainable company
  • Corporate reputation and companies’ social behavior
  • Values, codes of conduct, accreditations and ethical-social audits
  • Company-stakeholder dialogue for innovation
  • Public administration and sustainable companies
  • Companies’ ability to create value
  • The base of the social pyramid and profitable growth
  • The company as a social institution
  • Globalization and corporate social responsibility
  • Ethics and corporate governance



Journal Articles (refereed)

MEIER, S., PIERCE, L., VACCARO, A., LA CARA, B. (2016). Trust and In-Group Favoritism in a Culture of Crime. Journal of Economic Behavior & Organization, 132 (A), 78 - 92. doi:10.1016/j.jebo.2016.09.005.

Working Papers

MACGREGOR, S. P., FONTRODONA, J. (2008). Exploring the fit between CSR and innovation (DI-759-E).
ARGANDOÑA, A., FONTRODONA, J., PIN ARBOLEDAS, J. R., GARCÍA-LOMBARDÍA, P. (2008). El perfil emergente del directivo de RSC (Responsabilidad Social Corporativa) (DI-756).
AYUSO, S., RODRÍGUEZ BADAL, M. Á., RICART, J. E. (2006). Using stakeholder dialogue as a source for new ideas. A dynamic capability underlying sustainable innovation (DI-633-E).
RODRÍGUEZ BADAL, M. Á., PONTI, F., AYUSO, S. (2006). The 'sponge' organisation: A creativity-based reflection on the innovative and sustainable firm (DI-616-E).
SÁNCHEZ, P., RODRÍGUEZ BADAL, M. Á., RICART, J. E. (2005). Social embeddedness in low-income markets: Influential factors and positive outcomes (DI-594-E).

VACCARO, A. (2020). Artificial intelligence and social entrepreneurship. Exploring intersections for societal impact.
VACCARO, A. (2020). Integrity management for the common good.
VACCARO, A. (2020). Social innovation and social enterprise. Bridging through fixing business and society. 36th EGOS Colloquium 2020, Hamburg.

Articles in other publications

CALIGIURI, M., VACCARO, A. (2020). Responsabilità e disfattismo, cosa dobbiamo all’Italia. Formiche (162).


DI TRAPANI, P., VACCARO, A. (2016). Addiopizzo: Leveraging Consumers Responsible Purchase to Fight Mafia. Aravaca: McGraw-Hill Interamericana de España.
DI TRAPANI, P., VACCARO, A. (2014). Addiopizzo: La rivoluzione dei consumi contro la mafia. Italia: Arkadia Editore.
ARGANDOÑA, A., FONTRODONA, J., GARCÍA-LOMBARDÍA, P., DIAGEO ESPAÑA S.A. (2009). Libro Blanco del consumo responsable de alcohol en España. Impulsando un cambio de actitudes y patrones de consumo. Barcelona: IESE.

Edited books

ARGANDOÑA, A. (1995). La dimensión ética de las instituciones y los mercados financieros. Bilbao: Fundación BBV.


SETOLA, R., ASSENZA, G., VACCARO, A. (2021). Complessità, intelligenza artificiale e infrastrutture critiche. Società Italiana di Intelligence.
FONTRODONA, J., SANZ FERNÁNDEZ, P. (2015). La apuesta del Impact Investing. Invertir contribuyendo a la mejora de la sociedad. IESE.
RICART, J. E., RODRÍGUEZ BADAL, M. Á. (2005). Código de gobierno para la empresa sostenible. Guía para su implantación.


VACCARO, A. (2021). Betty's Wines. Ethical problems of an "organic" narcissistic entrepreneur. IESE, BE-210-E.
GIUSEPPE GIURA,, VACCARO, A. (2021). Premià de Dalt (A). Privatization in the Name of Security? IESE, BE-208-E.
GIUSEPPE GIURA,, VACCARO, A. (2021). Premià de Dalt (B). Privatization in the Name of Security? IESE, BE-209-E.
PLANA OLÍAS, A., VACCARO, A., RAMUS, T. (2017). El proyecto Indego Africa (A). Génesis y lanzamiento de una empresa social competitiva. IESE, BE-203.
PLANA OLÍAS, A., VACCARO, A., RAMUS, T. (2017). El proyecto Indego Africa (B). Génesis y lanzamiento de una empresa social competitiva. IESE, BE-204.

Technical Notes

CALLEJA, R. (2019). What Are Companies Responsible For? Whom Should Executives Serve? IESE, BEN-143-E.
CALLEJA, R. (2019). ¿De qué son responsables las empresas? ¿A quién deben servir los directivos? IESE, BEN-143.
POTITO, G., AZNAR, E., VACCARO, A. (2018). Whistleblowing Systems and Policies. IESE, BEN-139-E.
VACCARO, A. (2016). Practical and Ethical Problems in Damage Evaluation and Claim. IESE, BEN-135-E.
MALAGARRIGA, P., VACCARO, A. (2015). Responsible and Sustainable Tourism. IESE, BEN-134-E.