"Fast Fashion": The Faster, the Better

Interview with prof. Martínez de Albéniz


Ordering two clothing collections a year is so last season. The latest trend in the sector is the "fast fashion" model, used by companies such as Zara or H&M.

IESE Professor Víctor Martínez de Albéniz highlights how companies can use assortment rotation to increase consumer spending and gain competitive advantage.