The Importance of Localization in Latin America

Global Alumni Reunion Videos

11/01/2013 Sao Paulo

The Importance of Localization in Latin America (21-01-2013 20:07:52)_IESE_070246

The Importance of Localization in Latin America

Being in a business sector that has a direct impact on people's lives, such as utilities, brings great opportunities but also great responsibilities: You need to respect local cultures and local talent, says Gas Natural Fenosa's Managing Director for Latin America. Above all, adds the CEO of Siemens Brazil, you always have to adapt to local dynamics, understanding what is right and wrong in each context.

Being in a business sector that has a direct impact on people's lives, such as utilities, brings great opportunities but also great responsibilities: You need to respect local cultures and local talent, says Gas Natural Fenosa's Managing Director for Latin America. Above all, adds the CEO of Siemens Brazil, you always have to adapt to local dynamics, understanding what is right and wrong in each context.