IESE Professors Sandra Sieber and Josep Valor have been awarded the 2010 ecch European Case Award in the category of Knowledge, Information and Communication Systems Management for their case "Apple's iPhone: Calling Europe or Europe Calling".
Authors Sieber and Valor, along with researcher Jordan Mitchell, analyzed the launch of Europe's iPhone, a revolutionary gadget that, in the words of Steve Jobs, Apple's CEO, was supposed to "reinvent the phone." But not everything was so wonderful, as the case explains: high expectations came accompanied by significant criticism of its low storage capacity, a reduced average battery life, high price, and the inability to connect to 3G - and other controversial aspects, such as its exclusive distribution.
This is the third time that IESE cases have been recognized with an ecch prize. Previous winners have been "Knowledge Management at Siemens Spain," by Professors Rafael Andreu, Sandra Sieber, along with América Grau and Emma Lara; and "Häagen-Dazs Ice Cream (A): The Making of a Global Brand" by IESE Prof. Erich A. Joachimsthaler and P. Taugbol.
The ecch European Case Awards have been granted annually since 1991 and are awarded to authors of high-caliber European cases, with the aim of offering formal recognition to the authors and their institutions. The European Case Awards recognize nine cases in different categories, as well as an overall winner, each year. The awards ceremony will take place this September in London.
ecch is a non-profit organisation dedicated to promoting and facilitating case based learning in management education and development. It was established by the business school community to fulfill its needs to provide a mechanism for publishing and distributing case study materials.