Center for Innovation Marketing and Strategy

We develop and provide thought leadership in the field of innovation marketing and strategy, working to have impact in business and academia.

We contribute to innovation being an active part of economic growth, aligning it with the long-term strategy of the company. We focus on the creation of value for the client through innovation.

Objectives:

  • Contribute to the alignment of innovation with the long-term strategy of the company.
  • Make innovation contribute substantially to greater economic growth.
  • Encourage the exchange of knowledge and experiences.
  • Facilitate collaboration with doctoral students and faculty at a European level.

Research lines:

  • Innovation generation and management
  • Business knowledge and innovation management
  • Teamwork
  • The business model as an innovation source
  • Go-to-market strategies
  • Turning customer value into profit
  • Sustainability innovation
Publications