From Good to Great Negotiations
Today’s executives face with a wide range of challenges: from multicultural negotiations and ethical dilemmas to negotiating in a deal-making situation. As a senior leader your personal and professional effectiveness rests on your success in these situations. Turn from a good negotiator into a great one.

Benefits of Winning Negotiation Strategies
1
Achieve a better awareness of your personal negotiation style.
2
Foster more effective relationships through the ability to analyse counterparts in different cultures and regions.
3
Gain the ability to align negotiation strategy with strategic business objectives.
4
Develop a framework to succeed in complex negotiation situations.
Program Details
NEXT EDITION
Munich
March 11-12, 2024
CONTACT US
Bernadette Bruns | Program Director
(+49) 176 72632674
BBruns@iese.edu
The “Winning Negotiation Strategies” program content delivers the competencies and insights needed to win:
- The Principles of Negotiation. Theory and Implementation in Different Business Contexts
- The Negotiation Process. How to Identify Phases and Avoid Incoherencies
- Cooperative-Competitive Tension. Benefits of Cooperative Negotiation, Also Known as Coopetition
- Understand Different Negotiation Styles and Using Them to Your Advantage
- Benefits of Creative and Collaborative Negotiation
- Negotiation Deadlocks. Learning How to Break the Blockade
- Negotiation Teams. Implications in the Negotiation Process
- Internal Negotiation. Avoiding Conflict and Seeking the Common Good
- Multi-Party Negotiation
- Framework for a Personal Improvement Plan
The “Winning Negotiation Strategies” program address the needs of professionals whose positions require them to negotiate regularly, such as senior business executives, entrepreneurs, functional managers and counselors, investors, public administration officials and responsibles for managing complex or multinational negotiations.
It has been designed for professionals who already have some negotiation experience or have already undergone some essential negotiation training.

ACADEMIC DIRECTOR
Senior Lecturer of Entrepreneurship and Negotiation Teaching Unit
PhD in Management, IESE Business School, University of Navarra
Visiting Scholar, DRRC, Kellogg School of Management
Master of Business Administration, K.S. School of Business Management, Gujarat University

Professor of Managing People in Organizations and Negotiation Teaching Unit
Doctor in Management, IESE Business School, University of Navarra
MBA, IESE Business School, University of Navarra
The program uses many highly dynamic and interactive teaching methods, including role-play, group discussions, class lectures, and the case study method.
It is designed to enable participants to actively apply their learning to the challenges they face in their own negotiations.
The on-campus edition takes place on the IESE’s Munich campus.
To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.
The admission process entails a four-step process:
- Participants complete and submit the online application.
- The Executive Education Department emails the participant to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
- The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.
- Two weeks before the start date, participants receive an email with a username to access the IESE Virtual Campus and pre-readings.
FEES
- General fee: €3,400
- Alumni fee: €3,060
- IESE Alumni Assn. Members: €2,890
- Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.
The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.
Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception, so early registration is encouraged.
Payment Details
We accept payments by credit card or wire transfer.
Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.
Companies and teams
- Companies with corporate agreements with IESE: discount of up to 20%.
- Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.
- The more focused programs you take, the more benefits you will receive: you may be eligible for discounts of 5% to 15%.
Alumni
- Special price for alumni: 10% discount
- Special price for members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.
Scholarships
- Entrepreneurs
- Executive women
- ONGs
Contact the Focused Program team here for more details.
If interested in obtaining the IESE Executive Education Certificate:
• Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.
In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:
• Professional guidance with an IESE adviser.
• 5% discount on any future Focused Program.
• Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.
Participants in the on-campus Munich Campus can benefit from special rates at the following hotels:
Hotel Palace 5*, Hotel Ritzi 3*, MK Hotel München City 2*, Splendid Dollmann 4*, Domus Hotel 3*, Hilton Munich City 4*, Novotel Munich City 4*, Moma 1890 Boutique Hotel 4*, Living Hotel am Deutschen Museum 3*, Hilton Munich Park, Motel One München-Deutsches Museum, Adina Hotel Munich 4*, Gambino Hotel 3*, Residence Inn Ostbahnhof 4*, Moxy Munich Ostbahnhof 3*, Scandic München Macherei 4*, Hotel Rothof 4*
Executive Education Rankings.


