The Marketing Department provides managers with a comprehensive understanding of the major forces in marketing decision-making, training them to develop and implement successful strategic marketing practices.
The department focuses on helping managers understand how customer information, competitive intelligence and a company’s value proposition fit with customer needs and company capabilities. Teaching and curriculum emphasize problem-solving: determining the actions necessary to satisfy customer needs through rigorous planning, implementation and control of activities in a competitive market place. The curriculum addresses many areas including customer service, traditional marketing techniques as well as new social media.
Coursework includes Marketing Management, Marketing Planning and Implementation, Brands and Brand Communications, Export and Multinational Marketing Management, Industrial Marketing, Marketing Strategy, and Marketing of Experiences, Innovative Concepts and Media.
Through their research, the department’s faculty is exploring the most recent and influential ideas in marketing.