Marketing Department

The Marketing Department provides managers with a comprehensive understanding of the major forces in marketing decision-making, training them to develop and implement successful strategic marketing practices.

The department focuses on helping managers understand how customer information, competitive intelligence and a company’s value proposition fit with customer needs and company capabilities. Teaching and curriculum emphasize problem-solving: determining the actions necessary to satisfy customer needs through rigorous planning, implementation and control of activities in a competitive market place. The curriculum addresses many areas including customer service, traditional marketing techniques as well as new social media.

Coursework includes Marketing Management, Marketing Planning and Implementation, Brands and Brand Communications, Export and Multinational Marketing Management, Industrial Marketing, Marketing Strategy, and Marketing of Experiences, Innovative Concepts and Media.

Through their research, the department’s faculty is exploring the most recent and influential ideas in marketing.

Publications

Areas of expertise

  • Marketing strategy
  • Applied marketing research
  • Media management
  • Social media
  • Choice overload
  • International marketing
  • Innovation diffusion
  • Brand creation
  • Consumer behavior

Seminars

June 11

ABHISHEK BORAH
INSEAD
“Language and Marketing Strategy”

May 15

DAVIDE PROSERPIO
University of South California

May 7

ANNE-KATHRIN KLESSE
Erasmus University
Put the Cookies in the Jar: The Presence of Food Decreases Enjoyment of Ongoing, Unrelated Experiences”

April 23

CASSIE MOGILNER
UCLA, Anderson School of Business
“How Vacation Increases Happiness”

March 29

TOM GILOVICH
Cornell University
“The ‘Streaking Star’ Effect in Sports, Marketing, and Perceptions of Economic Equality”

ANNE LAURE SELLIER
HEC Paris
“Scheduling Style and Creativity”

March 28

LISA CAVANAUGH
University of British Columbia
“The upside of negative: Social distance in online reviews”

KOEN PAUWELS
Northeastern University
“It Pays to Pay Smart: Consumers buy more after using cashless app payments”

MARNIK DEKIMPE
Tilburg University
“The future of privatelabel markets: A global convergence approach”

October 9

LUKE NOWLAND
University of Miami Business School
“Busyness Enhances Consumer Creativity”

October 1

JORN BOEHNKE
Harvard University
“Using Machine Learning to Predict Price Dispersion”

October 5

FEI LONG
Columbia University
“The Informational Role of Sponsored Advertising on Online Retail Marketplaces”

PAUL IMAN
Georgia Institute of Technology
“Don’t forget the accountant: role integration increases the fungibility of mentally accounted resources”

September 25

AIQING LIN
INSEAD
“Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of ValEence and Arousal in Incidental Affect Infusion Processes”

September 21

DIEGO APARICIO
MIT Massachussetts Institute of Technology
“Quantum Prices”

September 10

ANDREAS LANZ
University of Mannheim
“Climb or Jump -Status-Based Seeding in User-Generated Content Networks”

June 28

SONJA GENSLER
University of Munster
“Effectiveness of Marketing Channels:What do we know and what do we need to know?”

May 24

GERALD HÄUBL
Ronald K. Banister Chair in Business and Professor of Marketing, University of Alberta
“The Motivational Dynamics of Success and Failure”

April 16

THORSTEN WIESEL
University of Münster
“Know IT – Bridging the Gap between Research and Practice in Digital Marketing”

March 16 

Prof. DEBORA THOMPSON
McDonough School of Business, Georgetown University
“Conflict of Interest Disclosure as an Expertise Cue: Differential Effects due to Automatic versus Deliberative Processing”

March 16 

Prof. PETER EBBES
HEC Paris
“Gremlins in the Data: Identifying the Information Content of Research Subjects”

March 16 

Prof. KATE BARASZ
IESE Business School, University of Navarra
“I Know Why You Voted for Trump: (Over)inferring Motives From Choice”

March 15

Prof. LEONARD LEE
NUS Business School, National University of Singapore
“Reducing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives”

March 15 

Prof. KELLY HAWS
Owen Graduate School of Management, Vanderbilt University
“Consumer Responses to Serving Sizes”

March 15 

Prof. BEREND WIERENGA
Rotterdam School of Management, Erasmus University
“Managerial Decision Making in Marketing: On Managers, Models, and Minds”

March 15

Prof. IÑIGO GALLO
IESE Business School, University of Navarra
“Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases”

February 19

NICHOLAS H. LURIE
VOYA Financial Professor, Department of Marketing, University of Connecticut
“Creation and Consumption of Mobile Word-of-Mouth: How are Mobile Reviews Different?”