Marketing Department

The Marketing Department provides managers with a comprehensive understanding of the major forces in marketing decision-making, training them to develop and implement successful strategic marketing practices.

The department focuses on helping managers understand how customer information, competitive intelligence and a company’s value proposition fit with customer needs and company capabilities. Teaching and curriculum emphasize problem-solving: determining the actions necessary to satisfy customer needs through rigorous planning, implementation and control of activities in a competitive market place. The curriculum addresses many areas including customer service, traditional marketing techniques as well as new social media.

Coursework includes Marketing Management, Marketing Planning and Implementation, Brands and Brand Communications, Export and Multinational Marketing Management, Industrial Marketing, Marketing Strategy, and Marketing of Experiences, Innovative Concepts and Media.

Through their research, the department’s faculty is exploring the most recent and influential ideas in marketing.

Publications

Areas of expertise

  • Marketing strategy
  • Applied marketing research
  • Media management
  • Social media
  • Choice overload
  • International marketing
  • Innovation diffusion
  • Brand creation
  • Consumer behavior

Seminars

UPCOMING TALKS

PAST TALKS

October 9
LUKE NOWLAND (University of Miami Business School)

October 1
JORN BOEHNKE (Harvard University)

October 5
FEI LONG (Columbia University)
PAUL IMAN (Georgia Institute of Technology)

September 10
ANDREAS LANZ (University of Mannheim)

September 21
DIEGO APARICIO (MIT Massachussetts Institute of Technology)

September 25
AIQING LIN (INSEAD)

June 28
SONJA GENSLER
University of Munster

May 24
GERALD HÄUBL
Ronald K. Banister Chair in Business and Professor of Marketing, University of Alberta
“The Motivational Dynamics of Success and Failure”

April 16
THORSTEN WIESEL
University of Münster
“Know IT – Bridging the Gap between Research and Practice in Digital Marketing”

March 16 
Prof. DEBORA THOMPSON
McDonough School of Business, Georgetown University
“Conflict of Interest Disclosure as an Expertise Cue: Differential Effects due to Automatic versus Deliberative Processing”

March 16 
Prof. PETER EBBES
HEC Paris
“Gremlins in the Data: Identifying the Information Content of Research Subjects”

March 16 
Prof. KATE BARASZ
IESE Business School, University of Navarra
“I Know Why You Voted for Trump: (Over)inferring Motives From Choice”

March 15
Prof. LEONARD LEE
NUS Business School, National University of Singapore
“Reducing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives”

March 15 
Prof. KELLY HAWS
Owen Graduate School of Management, Vanderbilt University
“Consumer Responses to Serving Sizes”

March 15 
Prof. BEREND WIERENGA
Rotterdam School of Management, Erasmus University
“Managerial Decision Making in Marketing: On Managers, Models, and Minds”

March 15
Prof. IÑIGO GALLO
IESE Business School, University of Navarra
“Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases”

February 19
NICHOLAS H. LURIE
VOYA Financial Professor, Department of Marketing, University of Connecticut
“Creation and Consumption of Mobile Word-of-Mouth: How are Mobile Reviews Different?”