Production, Technology and Operations Management Department

Training managers to understand how the design, implementation and continuous improvement of operations can positively impact client satisfaction is at the heart of the Production, Technology and Operations Management Department’s efforts.

With client satisfaction as the key goal, the search for efficiency requires a careful diagnosis of the company’s basic design system, as well as related capabilities and processes. The department’s teaching and research also emphasizes areas such as supply chain trends, innovation in processes and services management.

Coursework includes Operations Management, Analytical Tools in Operations Management, Logistics, Management in the Health Sector, Management in the Service Sector, Procurement Management, Project Management, Total Creativity, and Turnaround Management.

Through their research, the department’s faculty is exploring the most recent and influential ideas in production, technology and operations.

Areas of expertise

  • Operations strategy
  • Management of service operations and healthcare operations
  • Supply chain management
  • Project management


  • CIIL Symposium
  • Fashion Operations Conference


Journal Articles (refereed)

CARO, F., LANE, L., SÁEZ DE TEJADA CUENCA, A. (2020). Can brands claim ignorance? Unauthorized subcontracting in apparel supply chains. Management Science. doi: (Online first)
CALVO, E., CUI, R., WAGNER, L. (2020). Disclosing product availability in online retail. Manufacturing & Service Operations Management. doi: (Forthcoming)
MARTÍNEZ DE ALBÉNIZ, V., PLANAS, A., NASINI, S. (2020). Using clickstream data to improve flash sales effectiveness. Production and Operations Management. doi: (Online first)
NASINI, S., MARTÍNEZ DE ALBÉNIZ, V. (2020). Pairwise influences in dynamic choice. network-based model and application. Journal of Applied Statistics. doi: (Online first)
BOADA, P., MARTÍNEZ DE ALBÉNIZ, V. (2020). Estimating and optimizing the impact of inventory on consumer choices in a fashion retail setting. Manufacturing & Service Operations Management, 22 (3), 429-643. doi:
MARTÍNEZ DE ALBÉNIZ, V., BELKAID, A. (2020). Here comes the sun. fashion goods retailing under weather fluctuations. European Journal of Operational Research. doi: (Online first)
WAGNER, L., MARTÍNEZ DE ALBÉNIZ, V. (2020). Pricing and assortment strategies with product exchanges. Operations Research, 68 (2), 453 - 466. doi:
CARO, F., KOK, G., MARTÍNEZ DE ALBÉNIZ, V. (2020). The Future of retail operations. Manufacturing & Service Operations Management, 22 (1), 47 - 58. doi:
CALVO, E., CUI, R., SERPA, J. C. (2019). Oversight and Efficiency in Public Projects: A Regression Discontinuity Analysis. Management Science, 65 (12), 5651 - 5675. doi:10.1287/mnsc.2018.3202.
MARTÍNEZ DE ALBÉNIZ, V., VALDIVIA, A. (2019). Measuring and exploiting the impact of exhibition scheduling on museum attendance. Manufacturing & Service Operations Management, 21 (4), 761 - 779. doi:

Working Papers

SACHON, M. (2020). Electric Mobility: Looking back to look ahead? (WP-1237-E).
ROCHA E OLIVEIRA, P., OTTONI, B., ESTRELA, L., BARREIRA, T. (2019). Automation and Unemployment: The Brazilian Case (WP-1232-E).
MUÑOZ-SECA, B. (2011). A business model for cultural services: Joint design and production of a customer experience (DI-941-E).
DONE, A. A., LIAO, C., MAEDLER, M. (2011). Technology in purchasing: Impacts on performance and future confidence (DI-901-E).
MUÑOZ-SECA, B. (2008). An approach to facilitate problem solving: Individualizing the problem proposition (DI-768-E).


ALFARO, J. A., AVELLA, L., MOSCOSO, P., NÄSLUND, D. (2019). Action research in operations management: an analysis of its contribution to research and managerial practice. EurOMA proceedings (pp. 166 - 176). European Operations Management Association .
MOSCOSO, P., LAGO, A. (2012). Enriching supply chain capabilities in consumer goods business. from cost and speed to agility and adaptability. Proceedings of the 4th P&OM World Conference. 1-5 July 2012, Amsterdam (pp. 1 - 10).
AMORIM, M., LAGO, A., MOSCOSO, P. (2012). Exploring the influence of process design for customer perceived quality. Proceedings of the 4th P&OM World Conference. 1-5 July 2012, Amsterdam (pp. 1 - 10).
LAGO, A., MOSCOSO, P., CASTRO, M. (2008). A framework for assessing the impacts of customer contributions in service delivery. Proceedings of the 3rd P&OM World Conference. August 5-8, 2008, Tokyo (pp. 2002 - 2016).
SACHON, M., LAGO, A. (2005). Virtual supply chain readiness of the Spanish automotive sector. In L.N. Van Wassenhove et al. (Ed.), Operations as a Change Management. Proceedings of the 11th EUROMA Conference (pp. 911 - 920).

Articles in other publications

CALVO, E., CUI, R., WAGNER, L. (2020). Hurry! Only 3 left in stock! When scarcity signals are most powerful. IESE Business School Insight (155), pp. 56 - 61.
SOSA, M. E. (2018). How Design Can Boost Social Impact and Business Results. The Value of Good Design. IESE Insight (37), pp. 24 - 31.
SACHON, M. (2018). The Building Blocks of Industry 4.0. People And Machines Working In Sync. Alumni Magazine (148), pp. 24 - 27.
IESE INSIGHT, (2017). How to Make Things Happen in Your Company. IESE Insight (34), pp. 7 - 11.
TADELIS, S. (2017). Smoothing the Procurement Process. Towards Better Contracting. IESE Insight (34), pp. 25 - 30.


SERRANO, A., LEKKAKOS, S. (2020). Practical Finance for Operations and Supply Chain Management. Cambridge, MA: MIT Press.
MUÑOZ-SECA, B. (2019). How to Get Things Right. A Guide to Finding and Fixing Service Delivery Problems. Basingstoke [England]: Palgrave Macmillan.
MOSCOSO, P., LAGO, A. (2017). Operations Management For Executives: Realize The Full Potential Of Your Company. Boston: McGraw Hill.
MUÑOZ-SECA, B. (2017). How to Make Things Happen. A blueprint for applying knowledge, solving problems and designing systems that deliver your service strategy. Basingstoke [England]: Palgrave Macmillan.
SACHON, M., RIBERA, J., ZHANG, D., ZHANG, Y., CASTILLO, C., CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL (CEIBS) (2016). The Chinese Automotive Industry in 2016. Barcelona: IESE.

Edited books

ROSENMÖLLER, M., WHITEHOUSE, D., WILSON, P. (2014). Managing eHealth: From Vision to Reality. Basingstoke [England]: Palgrave Macmillan.
MACGREGOR, S., CARLETON, T. (2012). Sustaining Innovation. Collaboration Models for a Complex World. Berlin: Springer.
MUÑOZ-SECA, B., RIVEROLA, J. (2011). When Business Meets Culture. Ideas and Experiences for Mutual Profit. Basingstoke [England]: Palgrave Macmillan.
ROSENMÖLLER, M., MCKEE, M., BAETEN, R. (2006). Patient mobility in the European Union. Learning from experience. Copenhagen: The European Observatory on Health Care Systems.
RIBERA, J., ROSENMÖLLER, M., GARCÍA PRAT, A., ET AL. (2002). Managing health systems for better health: The stewardship function of health ministries. Barcelona: Estudios y Ediciones IESE.

Book Chapters

MOSCOSO, P., SEAGER, P. (2017). Operations Management: Not Just What You Do, But How You Do It. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 113 - 134).
LAGO, A., MARTÍNEZ DE ALBÉNIZ, V., MOSCOSO, P., VALL, A. (2016). The Role of Quick Response in Accelerating Sales of Fashion Goods. In Tsan-Ming Choi (Ed.), Analytical Modeling Research in Fashion Business (pp. 51 - 78). Berlin: Springer.
GIESEN, R., ROCHA E OLIVEIRA, P., MARIANOV, V. (2015). Rural School Location and Student Allocation. In Eiselt, H.A., Marianov, Vladimir (Eds.), Applications of Location Analysis (pp. 273 - 289). Berlin: Springer.
CARO, F., MARTÍNEZ DE ALBÉNIZ, V. (2015). Fast Fashion: Business Model Overview and Research Opportunities. In Narendra Agrawal, Stephen A. Smith (Eds.), Retail Supply Chain Management: Quantitative Models and Empirical Studies (pp. 237 - 264). Berlin: Springer.
ROSENMÖLLER, M. (2012). IT Governance in Healthcare Institutions. In Carlisle George, Diane Whitehouse, Penny Duquenoy (Eds.), eHealth: Legal, Ethical and Governance Challenges (pp. 329 - 348). Berlin: Springer.


MARTÍNEZ DE ALBÉNIZ, V., ECHAVE MARTÍNEZ, C. (2020). 'Big data' al servei de la inclusió social.
MARTÍNEZ DE ALBÉNIZ, V., ECHAVE MARTÍNEZ, C. (2020). Big Data at the service of social inclusion.
SACHON, M., WELTER, B. (2018). Key Data on the Automotive Sector. IESE, Barcelona, Spain.
RIBERA, J., ANTOJA, G., ROSENMÖLLER, M., BORRÁS, P. (2016). Hospital of the Future. A New Role for Leading Hospitals in Europe. IESE.
RIBERA, J., ANTOJA, G., ROSENMÖLLER, M., BORRÁS, P. (2016). Hospital of the Future - Abridged. A New Role for Leading Hospitals in Europe. IESE.


MUÑOZ-SECA, B. (2020). Madrileña Red de Gas (B). Reinventing the Company With the Motto "Our Customers Must Not Suffer". IESE, P-1185-E.
MUNOZ-SECA, B. (2020). Madrileña Red de Gas (A). Reinventing the Company With the Motto "Our Customers Must Not Suffer". IESE, P-1184-E.
SCHULMAN, K., ROSENMÖLLER, M. (2020). Apple Health Records. IESE, P-1177-E.
SERRANO, A., CALVO, E. (2020). Fiore di Zucca. IESE, P-1183-E.
JANÉ, J. (2019). HP 3D Printing. IESE, P-1178-E.

Technical Notes

RIBERA, J. (2018). Project Definition: Using the Logical Framework. IESE, PN-504-E.
RIBERA, J. (2018). Agile Project Management. IESE, PN-505-E.
MUÑOZ-SECA, B. (2015). Industrializing Service to Free Up Workforce Brain Power. IESE, PN-501-E.
MOSCOSO, P., LAGO, A. (2015). Quality Management, Lean Management and Continuous Improvement. IESE, PN-497-E.
MOSCOSO, P., LAGO, A. (2015). Procurement and Outsourcing. IESE, PN-499-E.