Production, Technology and Operations Management Department

Training managers to understand how the design, implementation and continuous improvement of operations can positively impact client satisfaction is at the heart of the Production, Technology and Operations Management Department’s efforts.

With client satisfaction as the key goal, the search for efficiency requires a careful diagnosis of the company’s basic design system, as well as related capabilities and processes. The department’s teaching and research also emphasizes areas such as supply chain trends, innovation in processes and services management.

Coursework includes Operations Management, Analytical Tools in Operations Management, Logistics, Management in the Health Sector, Management in the Service Sector, Procurement Management, Project Management, Total Creativity, and Turnaround Management.

Through their research, the department’s faculty is exploring the most recent and influential ideas in production, technology and operations.

Areas of expertise

  • Operations strategy
  • Management of service operations and healthcare operations
  • Supply chain management
  • Project management


  • CIIL Symposium
  • Fashion Operations Conference


Journal Articles (refereed)

STEGBAUER, C., FALIVENA, C., MORENO, A., HENTSCHEL, A., ROSENMÖLLER, M., HEISE, T., ... SCHLIESS, F. (2020). Costs and its drivers for diabetes mellitus type 2 patients in France and Germany. A systematic review of economic studies. BMC Health Services Research, 20 (1), Article 1043. doi:
CARO, F., LANE, L., SÁEZ DE TEJADA CUENCA, A. (2020). Can brands claim ignorance? Unauthorized subcontracting in apparel supply chains. Management Science. doi: (Online first)
CALVO, E., CUI, R., WAGNER, L. (2020). Disclosing product availability in online retail. Manufacturing & Service Operations Management. doi: (Forthcoming)
NASINI, S., MARTÍNEZ DE ALBÉNIZ, V. (2020). Pairwise influences in dynamic choice. network-based model and application. Journal of Applied Statistics. doi: (Online first)
BOADA, P., MARTÍNEZ DE ALBÉNIZ, V. (2020). Estimating and optimizing the impact of inventory on consumer choices in a fashion retail setting. Manufacturing & Service Operations Management, 22 (3), 429-643. doi:
WAGNER, L., MARTÍNEZ DE ALBÉNIZ, V. (2020). Pricing and assortment strategies with product exchanges. Operations Research, 68 (2), 453 - 466. doi:
MARTÍNEZ DE ALBÉNIZ, V., BELKAID, A. (2020). Here comes the sun. fashion goods retailing under weather fluctuations. European Journal of Operational Research. doi: (Online first)
CARO, F., KOK, G., MARTÍNEZ DE ALBÉNIZ, V. (2020). The Future of retail operations. Manufacturing & Service Operations Management, 22 (1), 47 - 58. doi:
CALVO, E., CUI, R., SERPA, J. C. (2019). Oversight and Efficiency in Public Projects: A Regression Discontinuity Analysis. Management Science, 65 (12), 5651 - 5675. doi:10.1287/mnsc.2018.3202.
MARTÍNEZ DE ALBÉNIZ, V., VALDIVIA, A. (2019). Measuring and exploiting the impact of exhibition scheduling on museum attendance. Manufacturing & Service Operations Management, 21 (4), 761 - 779. doi:

Working Papers

SACHON, M. (2020). Electric Mobility: Looking back to look ahead? (WP-1237-E).
ROCHA E OLIVEIRA, P., OTTONI, B., ESTRELA, L., BARREIRA, T. (2019). Automation and Unemployment: The Brazilian Case (WP-1232-E).
MUÑOZ-SECA, B. (2011). A business model for cultural services: Joint design and production of a customer experience (DI-941-E).
DONE, A. A., LIAO, C., MAEDLER, M. (2011). Technology in purchasing: Impacts on performance and future confidence (DI-901-E).
MUÑOZ-SECA, B. (2008). An approach to facilitate problem solving: Individualizing the problem proposition (DI-768-E).


ALFARO, J. A., AVELLA, L., MOSCOSO, P., NÄSLUND, D. (2019). Action research in operations management: an analysis of its contribution to research and managerial practice. EurOMA proceedings (pp. 166 - 176). European Operations Management Association .
MOSCOSO, P., LAGO, A. (2012). Enriching supply chain capabilities in consumer goods business. from cost and speed to agility and adaptability. Proceedings of the 4th P&OM World Conference. 1-5 July 2012, Amsterdam (pp. 1 - 10).
AMORIM, M., LAGO, A., MOSCOSO, P. (2012). Exploring the influence of process design for customer perceived quality. Proceedings of the 4th P&OM World Conference. 1-5 July 2012, Amsterdam (pp. 1 - 10).
LAGO, A., MOSCOSO, P., CASTRO, M. (2008). A framework for assessing the impacts of customer contributions in service delivery. Proceedings of the 3rd P&OM World Conference. August 5-8, 2008, Tokyo (pp. 2002 - 2016).
SACHON, M., LAGO, A. (2005). Virtual supply chain readiness of the Spanish automotive sector. In L.N. Van Wassenhove et al. (Ed.), Operations as a Change Management. Proceedings of the 11th EUROMA Conference (pp. 911 - 920).

Articles in other publications

ZHU, W., YANG, W. (2020). Repensar las cadenas de suministro tras la COVID-19. IESE Business School Insight (157), pp. 56-63.
ZHU, W., YANG, W. (2020, Winter). Rethinking supply chains after COVID-19. IESE Business School Insight (157), pp. 56-63.
AURICCHIO, G., KÁGANER, E., LAGO, A. (2020). The Servitization challenge. BizEd Magazine, pp. 1-5.
CALVO, E., CUI, R., WAGNER, L. (2020). "¡Date prisa! ¡Solo quedan tres!". IESE Business School Insight (155), pp. 56 - 61.
CALVO, E., CUI, R., WAGNER, L. (2020). Hurry! Only 3 left in stock! When scarcity signals are most powerful. IESE Business School Insight (155), pp. 56 - 61.


SERRANO, A., LEKKAKOS, S. (2020). Practical Finance for Operations and Supply Chain Management. Cambridge, MA: MIT Press.
HUETE, L. M. (2019). Construye tu sueño 2.0. cómo compatibilizar el éxito profesional con el logro personal. Madrid: LID Editorial.
MUÑOZ-SECA, B. (2019). How to Get Things Right. A Guide to Finding and Fixing Service Delivery Problems. Basingstoke [England]: Palgrave Macmillan.
MUÑOZ-SECA, B. (2018). ¡Consiguiendo realidades!. Madrid: Pearson.
MOSCOSO, P., LAGO, A. (2017). Operations Management For Executives: Realize The Full Potential Of Your Company. Boston: McGraw Hill.

Edited books

ROSENMÖLLER, M., WHITEHOUSE, D., WILSON, P. (2014). Managing eHealth: From Vision to Reality. Basingstoke [England]: Palgrave Macmillan.
MACGREGOR, S., CARLETON, T. (2012). Sustaining Innovation. Collaboration Models for a Complex World. Berlin: Springer.
MUÑOZ-SECA, B., RIVEROLA, J. (2011). When Business Meets Culture. Ideas and Experiences for Mutual Profit. Basingstoke [England]: Palgrave Macmillan.
RIBERA, J., GUTIÉRREZ FUENTES, J., ROSENMÖLLER, M. (2006). Gestión en el sector de la salud. Elementos de gestión en las instituciones, Vol. 2. Madrid: Pearson-Prentice Hall.
ROSENMÖLLER, M., MCKEE, M., BAETEN, R. (2006). Patient mobility in the European Union. Learning from experience. Copenhagen: The European Observatory on Health Care Systems.

Book Chapters

HUETE, L. M., ESCARIO, C., GARCÍA AREVALILLO, J. (2019). Los agujeros negros y otras transformaciones disruptivas. El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 19 - 60). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A.
HUETE, L. M. (2019). Prólogo. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 13 - 18). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A.
MOSCOSO, P., SEAGER, P. (2017). Operations Management: Not Just What You Do, But How You Do It. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 113 - 134).
LAGO, A., MARTÍNEZ DE ALBÉNIZ, V., MOSCOSO, P., VALL, A. (2016). The Role of Quick Response in Accelerating Sales of Fashion Goods. In Tsan-Ming Choi (Ed.), Analytical Modeling Research in Fashion Business (pp. 51 - 78). Berlin: Springer.
GIESEN, R., ROCHA E OLIVEIRA, P., MARIANOV, V. (2015). Rural School Location and Student Allocation. In Eiselt, H.A., Marianov, Vladimir (Eds.), Applications of Location Analysis (pp. 273 - 289). Berlin: Springer.


MARTÍNEZ DE ALBÉNIZ, V., ECHAVE MARTÍNEZ, C. (2020). 'Big data' al servei de la inclusió social.
MARTÍNEZ DE ALBÉNIZ, V., ECHAVE MARTÍNEZ, C. (2020). Big Data at the service of social inclusion.
COHEN, J., CRESPO, C., RIBERA, J. (2020). Variabilidad en la adopción de biosimilares.
COHEN, J., GABAS, C., ACEITUNO, S., RIBERA, J. (2020). Modelo asistencial para la atención integral de pacientes con Espondiloartritis Axial y Artritis Psoriásica.
ANTOJA, G., RIBERA, J., MUR, J. (2019). ¿Cómo financiar las apps de salud?. Guía de navegación por los modelos de generación de ingresos en aplicaciones móviles de salud.


JANÉ MARCET, J., RUIZ, R. (2020). Henkel: el viaje de la transformación digital. IESE, P-1186.
JANÉ MARCET, J., RUIZ, R. (2020). Henkel: A Digital Transformation Journey. IESE, P-1186-E.
MUÑOZ-SECA, B. (2020). Madrileña Red de Gas (B). Reinventar la empresa con el lema "Nuestro cliente no puede sufrir". IESE, P-1185.
MUÑOZ-SECA, B. (2020). Madrileña Red de Gas (B). Reinventing the Company With the Motto "Our Customers Must Not Suffer". IESE, P-1185-E.
MUNOZ-SECA, B. (2020). Madrileña Red de Gas (A). Reinventar la empresa con el lema "Nuestro cliente no puede sufrir". IESE, P-1184.

Technical Notes

BERWART, A., LAGO A., A. (2020). African Markets and Consumers. IESE, PN-509-E.
MUÑOZ-SECA, B. (2020). SOC - Service Operational Canvas. Canvas for Building a Service Operational Structure. IESE, PN-508-E.
MUÑOZ-SECA, B. (2020). El SOC - Service Operational Canvas. Lienzo para construir una estructura operativa en servicios. IESE, PN-508.
RIBERA, J. (2018). Project Definition: Using the Logical Framework. IESE, PN-504-E.
RIBERA, J. (2018). Gestión ágil de proyectos. IESE, PN-505.